Responsibilities

• Designing, executing and/or project managing various and multi-channel marketing campaigns and initiatives to grow our brand, drive business, support sales, or otherwise achieve goals across a variety of focus areas. Leverage known strategies and best practices, as well as innovate and experiment with new ideas to advance our marketing efforts and help drive revenue and brand recognition for the company.
• Strong understanding of effective marketing strategies for brand development, brand positioning, and establishing domain expertise.
• Experience with various marketing tools and strategies, including but not limited to: Marketing communications, content marketing, thought leadership, ghostwriting, public / media relations
• CRM and email marketing platforms and campaigns
• Digital / social media marketing
• Graphic design and/or strong visual sense; production of effective sales collateral
• Sales enablement and collaboration
• Conference and industry participant touchpoint strategies; creating a strong industry presence
• Strong sense of initiative, accountability, and ownership
• Project management: the ability to plan and execute long-term, multi-stage projects

Requirements

• Minimum 5+ years of relevant work experience
• An undergraduate degree is preferred but not required
• Must be an excellent writer/communicator. Writing samples are required in order to be considered – please upload (suggestions: short blog, article, or other professional or creative writing piece).
• Strong preference for experience in the environmental, EHS, and/or sustainability industry, or in similar fields (ex,. AEC, commercial real estate Marketing).
• Experience with various marketing tools and strategies, including but not limited to: Marketing communications, content marketing, thought leadership, ghostwriting, public / media relations; CRM and email marketing platforms and campaigns; Digital / social media marketing; Graphic design and/or strong visual sense; production of effective sales collateral; Sales enablement and collaboration; Conference and industry participant touchpoint strategies; creating a strong industry presence; Strong sense of initiative, accountability, and ownership; Project management: the ability to plan and execute long-term, multi-stage projects; Willingness to roll up sleeves to tackle small or administrative tasks and projects; ability to flex between individual contributor and project manager roles; Excellent teamwork and interpersonal skills: the ability to work effectively with multiple stakeholders in any given project; Ability to learn new subjects very quickly; Ability to analyze client segments and tailor marketing strategy and messaging accordingly; Strong writing and communication skills: the ability to craft a compelling message and articulate a unique value proposition; Leverage data, analytics, and feedback to measure, manage, and analyze marketing performance, identify opportunities,s and evaluate marketing effectiveness / ROI.