Responsibilities

• Develop and execute the overall marketing strategy for the FRC family of brands
• Establish marketing goals, campaigns, calendars, and performance metrics
• Lead brand positioning, messaging, voice, and visual identity
• Develop strategies to grow individual brands and product lines
• Oversee social media strategy and content across multiple platforms
• Create and/or oversee graphics, photography, video, reels, and other content
• Develop email marketing and customer retention campaigns
• Oversee website and e-commerce marketing initiatives
• Manage digital advertising and promotional campaigns
• Support product launches, seasonal campaigns, events, and promotions

Requirements

• Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field required
• 3–5+ years of progressive marketing or brand management experience preferred
• Demonstrated experience developing and executing marketing strategies
• Experience managing brands, product lines, or multiple marketing channels preferred
• Strong social media and digital marketing experience
• Excellent written and verbal communication skills
• Strong project management and organizational skills
• Experience with content creation, including graphics, photography, and/or video
• Experience with email marketing, e-commerce, website management, and digital advertising preferred
• Experience with Canva, Adobe Creative Suite, Google Analytics, or similar tools preferred

Benefits

• Health, dental, and vision insurance
• 401(k) with employer match
• Paid holidays and paid time off
• Generous employee discount on coffee and tea