Own the growth and P&L leadership for a consumer-packaged goods brand, driving strategic growth, market intel, and commercial execution across whitespace opportunities and portfolio expansion.

• Growth & Innovation: Lead whitespace opportunities, new products, packaging, and line extensions with 3C/4P analyses and R&D collaboration.
• Market Intelligence: Deepen category understanding and translate insights into growth initiatives using internal, syndicated, primary, and secondary sources.
• Research & Insights: Field and analyze consumer market research to drive growth initiatives.
• Brand & P&L: Actively manage the brand P&L and budget, aligning with portfolio strategy.
• Forecasting: Manage sales forecast by tracking internal and category/segment performance and identifying key drivers.
• Commercial Execution: Lead cross-functional teams to execute plans and manage day-to-day business issues.
• Communication Strategy: Develop consumer communications and promotional support plans.
• Sales Enablement: Create sales presentations to educate on category trends and consumer understanding.
• Strategy & Planning: Assist in setting brand strategy and managing annual marketing plans.
• Innovation Pipeline: Direct entry strategy into whitespace and collaborate with R&D on product improvements and line extensions.