Marketing Brand Manager

Responsibilities

• Develops communications plans that align creative, media, social, PR, influencer, experiential, and digital channels
• Crafts compelling messaging while working with internal teams to deliver creative and messaging consistent with brand standards
• Supports the development of high-quality creative assets aligned with brand standards
• Champions a distinctive and consistent Girl Scouts of Greater Atlanta brand narrative across all external audience communications
• Acts as a brand ambassador and guardian of the brand, ensuring ideas and activations are aligned with the Girl Scouts of Greater Atlanta brand and that the brand is represented accurately in all materials
• Integrates the brand strategy across all audience touchpoints (email, paid media, in-store experience, e-commerce, etc.)
• Acts as the brand steward to ensure continuity in creative and messaging across channels and adherence to brand guidelines
• Provides creative feedback that strengthens storytelling, visual identity, and campaign effectiveness.
• Ensures all marketing programs are integrated across paid, owned, and earned channels with maintaining a consistent brand voice and visual identity
• Monitors campaign performance and key marketing metrics

Requirements

• Bachelor’s degree in marketing, business communications, or related fields
• 2-3 years of marketing, communications, or brand management experience
• Proven experience leading integrated marketing campaigns
• Demonstrated ability to influence across multiple functions and disciplines
• Experience supporting integrated campaigns across digital and social channels with a focus on brand storytelling and execution
• Skilled in clear, concise verbal and written communication, including structured documents and PPT presentations
• Able to quickly create content in multiple styles for print or digital media, including articles, collateral, video scripts, interviews, and more. Experience in donor-centric writing a plus
• Proficiency in Microsoft Office and marketing analytics tools, with a strong grasp on setting and measuring marketing KPIs; familiarity with project management tools (e.g. Monday.com) is a plus
• Natural leader and team player, adept at working with multiple stakeholders to drive projects forward
• Comfortable navigating ambiguity, making informed decisions, and adjusting strategies as needed

Preferred

• Agency and/or non-profit experience a plus
• Spanish language fluency a plus