Marketing Brand Manager

Los Angeles, CA (On-site)

$75K/yr – $95K/yrFull time

Posted 3 months ago

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Job Description

Brand Manager Nail Care

Full-Time | On-Site

We’re looking for a Brand Manager who wants to build not just maintain.

Someone who sees products on shelf and thinks:

“This could be better” and then does something about it.

You will help shape what we launch, how it shows up, and why it matters. From early ideas to in-store execution, this role plays a key role in shaping the brand experience from concept through launch.

What you will get to do:

You’ll partner closely with a cross-functional team and leadership to bring ideas to life. This is a collaborative hands on role.

Shape What Comes Next

  • Help define what we bring to market, from early ideas through launch
  • Turn trends, insights, and instincts into real brand opportunities
  • Develop product positioning, naming, and claims that feel fresh, relevant, and ownable
  • Spot white space and push the brand into it

Launch With Impact

  • Lead go-to-market plans across retail, digital and social
  • Build stories and campaigns that people can connect with
  • Partner with creative on packaging direction, visuals, and messaging
  • Own timelines and keep projects moving forward
  • Communicate clearly so everyone stays aligned and energized

Who You Are

If you’re excited about this role but don’t check every box, we still encourage you to apply.

  • You have 3-5 years of experience in beauty (nails is a big plus) in brand or product marketing
  • You’ve been part of bringing something to market and want more ownership of it
  • You think both creatively and commercially
  • You care about the details from formula to packaging to how it shows up on shelf
  • You’re proactive, collaborative, and comfortable with moving fast

Why This Role is Different

This role is designed for someone who is ready to step into greater ownership and develop in their career.

  • You won’t just manage timelines; you’ll help shape what gets made
  • Your ideas won’t sit in decks; you’ll see them come to life in the market
  • You will be part of a team that values good ideas, speed, and making things happen

What Success Looks Like

  • Launches that feel on-trend, on-brand, and commercially strong
  • A steady flow of ideas that keeps the brands fresh and growing
  • Smooth execution from concept through shelf
  • Being known as someone who elevates work and makes things happen

For consideration, please send your resume. Our health insurance benefits include medical, dental, vision. We also offer paid time off, holiday pay, supplemental and voluntary life insurance.

American International Industries logo

American International Industries

American International Industries is the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women. With thirty years of industry experience, we understand what it takes to be successful in the competitive and ever-changing world of beauty.Headquartered in Los Angeles, California, we are at the heart of beauty and fashion. Our continued access to the latest trends has given way to fresh and innovative products. Our corporate headquarters occupy approximately 250,000 square feet and are comprised of executive and administrative offices, warehousing and on-site manufacturing and distribution facilities.Our product lines include Andrea, Ardell, Body Drench, Checi, China Glaze, clean + easy, Clubman, EzFlow, Fright Night, Gena, GiGi, ibd, 'N Rage, Seche, ProLinc, SuperNail, Surgi-Care, Tres Flores, Gelaze, and Youthair to name a few. With nearly 40 brands, our niche products reach all segments of retail, beauty-supply, grocery, boutique and specialty markets in over 140 countries and are sold exclusively through distributors and wholesalers.American International Industries is committed to creating innovative, market-driven products, providing both the consumer and the beauty professional quality and value.Each of our product lines possess considerable brand equity and a distinct heritage. Our commitment to quality, value and innovation has led to highly visible, category-leading brands, placing American International Industries at the forefront of the beauty and personal care industries.

Founded in 1971
Los Angeles, California, USA
330 employees (80 in marketing)