Responsibilities

• Brand Management & Marketing Communications
• Manage, plan, and implement branding and communications projects across advertising, promotional programs, trade shows, digital channels, and mobile communications.
• Develop product promotion plans in collaboration with Product Marketing and Global Market Development teams.
• Plan, create, and produce marketing materials, advertising campaigns, sales promotions, and digital tools in collaboration with Product Marketing that support brand strategies and marketing objectives.
• Serve as a brand champion, ensuring all communications are consistent and accurately support brand strategy.
• Provide channel strategy expertise and recommend the most effective deployment of assets and materials to achieve marketing objectives.
• Provide graphic design support to the marketing team.
• Coordinate and support global branding and marketing efforts as the central hub within the marketing organization.
• Initiate and manage project schedules and key milestones.
• Establish priorities for individual and project assignments.

Requirements

• Bachelor's degree or an equivalent combination of education and work experience.
• Minimum of 7 years of related work experience with a comprehensive understanding of the specified functional area.
• Ability to travel up to 10% and/or as business needs require.

Preferred

• Experience in healthcare, diagnostics, or medical device industries preferred.
• Proven track record of developing and delivering successful, measurable, multi-channel marketing campaigns that enable sales success.
• Strong knowledge of SEO, SEM, and social media best practices.
• Experience with: Adobe Illustrator, Adobe Photoshop, Adobe XD, Adobe After Effects, Adobe InDesign, Adobe Creative Suite, Figma, WordPress, PowerPoint.
• Proficiency with Microsoft Office, including Word and PowerPoint.
• Knowledge of regulatory requirements and company policies.
• Experience with: Advertising and social media concept development/design, Motion graphics, HTML/CSS fundamentals, UI design, Brand identity development, Print design
• Strong leadership skills, including the ability to establish goals, provide positive and constructive feedback, build positive relationships, and drive business results.
• Experience working within a cross-functional B2B environment.
• Ability to travel up to 10% and/or as business needs require.

Benefits

• Abbott is a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.