Responsibilities

• Define and evolve enterprise positioning, proposition and narrative across all markets
• Build proposition and messaging architectures that link audience, client problem, value, proof and claims
• Turn strategy into clear briefs for Creative, Content, Communications, Brand Activation and markets, holding intent through development
• Design and maintain the global brand architecture: portfolio logic, naming, descriptors, endorsement and sub-brand rules
• Define how enterprise, market, acquisition, solution, service and product brands relate
• Lead acquisition brand decisions, weighing market equity, commercial and legal priorities and timeline
• Own the architecture roadmap and decision record, and advise leaders on material choices
• Set global brand standards across markets, services, solutions and key client touchpoints
• Define what markets must adopt, what they may adapt and when central approval applies
• Approve material adaptations, naming and changes to the enterprise narrative or descriptor

Requirements

• Bachelors degree in Marketing or other relevant field; equivalent experience acceptable
• 12+ years in senior brand strategy at enterprise and global scale
• Proven record defining enterprise positioning and building proposition and messaging architectures
• Deep experience in brand architecture, portfolio strategy, naming and descriptors
• Experience leading M&A brand decisions: retained-brand, endorsement, transition and sunset
• Exceptional writer, able to make complex services clear, credible and distinctive, with a strong portfolio of published brand and messaging work to point to
• Strong command of qualitative and quantitative research, tracking and testing
• Experience designing operating models, governance, decision rights and approval processes
• Excellent strategic judgement and writing, making complex services clear, credible and distinctive
• Commercial grasp of complex B2B or professional services markets

Benefits

• Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
• Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.
• Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.