Responsibilities

• Lead the implementation, governance, and optimization of Athene’s marketing automation ecosystem, including Salesforce Marketing Cloud and Salesforce Data Cloud (Data360), enabling scalable, personalized customer journeys across distribution channels.
• Serve as a key business owner for Salesforce Data Cloud, partnering with Marketing, Sales, IT, and Data teams on data architecture, identity resolution, audience segmentation, activation, governance, and ongoing platform improvement.
• Develop and optimize innovative, AI-enabled marketing programs, using customer data, audience segmentation, content generation, testing, analytics, and automation to strengthen engagement, lead nurturing, lifecycle marketing, and campaign performance.
• Lead and develop a high-performing Marketing Automation team through Athene’s People-Centered Leadership approach - empowering others, fostering inclusion and trust, developing talent, encouraging experimentation, and promoting accountability and a risk-aware culture.
• Partner with cross-functional stakeholders to prioritize marketing technology initiatives, translate business needs into scalable solutions, evaluate emerging capabilities, and deliver measurable business outcomes with a bias for action.
• Establish effective measurement and continuous-improvement practices, using campaign analytics, A/B testing, AI-enabled insights, and critical thinking to identify opportunities, learn quickly, and improve customer experiences while maintaining appropriate regulatory and data-governance standards.

Requirements

• 3+ years of relevant experience, including 2+ years of formal or informal leadership, with experience in marketing, marketing automation, marketing operations, marketing technology, or relevant professional experience, preferred.
• Experience implementing and optimizing enterprise marketing technology platforms such as Salesforce Marketing Cloud, Salesforce Data Cloud (Data360), Marketo, Pardot, HubSpot, or comparable solutions, with knowledge of CRM integration, customer segmentation, personalization, and journey orchestration.
• Strong technical, analytical, and problem-solving capabilities, with experience in areas such as Salesforce CRM, customer data architecture, identity resolution, campaign analytics, A/B testing, project leadership, and AI-enabled marketing technologies. Experience with tools such as Journey Builder, Automation Studio, Contact Builder, AMPscript, SSJS, HTML/CSS, SQL, Tableau, or Power BI is a plus.
• Demonstrated ability to lead and develop others, influence cross-functional partners, adapt in a fast-moving environment, and translate complex business needs into practical solutions. Experience working within financial services, insurance, or another regulated environment is preferred.
• Salesforce Marketing Cloud, Salesforce Data Cloud, or related certifications are preferred.
• Bachelor’s degree in Marketing, Business, Information Systems, or a related field, or equivalent experience; advanced degree preferred.