Responsibilities

• Collaborates on the Strategic Design and Development of Advanced Marketing Automation Initiatives
• Provides subject matter expertise on marketing automation strategies and how they can be best utilized to achieve business goals, promote desired customer engagement, and generate revenue through a data-driven, multi-channel, sustained campaign approach.
• Possesses acumen required to navigate and leverage customer data (medium complexity), technology platforms, and growth marketing processes to compliantly achieve campaign objectives.
• Facilitates data-driven strategy, agile execution, and optimization through collaboration with cross-functional teams of internal and external parties (including agency partners and technology providers).
• Evaluates campaign effectiveness and makes ongoing, proactive recommendations regarding areas of optimization and ongoing evolution.
• Effectively directs vendors, deriving maximum value from the investment to meet or exceed business objectives.
• Monitors marketing automation best practices through external benchmarking, conferences/webinars, etc. to influence internal policy development, strategy development, implementation, and execution.
• Strategic, Creative, Data, and Technical Execution of Data-Driven Marketing Automation Campaign Deliverables
• Provides guidance to evaluate alternatives, help determine campaign impact, recommend courses of action, and design and implement technical and non-technical solutions to meet business objectives.
• Collaborates with cross-functional teams to gain alignment on audience strategy; campaign strategy; journey strategy; messaging strategy; campaign, audience, data, and automation requirements; creative; and measurement plan for each assigned campaign.

Requirements

• Knowledge of marketing automation strategies and best practices, technology platform management, and email and data privacy compliance expertise
• Experience working in or directly with marketing automation tools or an email service provider: Marketo (preferred), Salesforce Marketing Cloud, Eloqua, HubSpot, Acoustic Connect, etc.
• Experience working with data querying, analysis, and transformation tools and languages: SQL (preferred), Python, Databricks, Snowflake, Azure Synapse, BigQuery, Redshift, PostgreSQL, MySQL, etc.
• Solid data and analytical skills, including the ability to query, analyze, derive insights, and make recommendations from large data sets (millions of records) from multiple data sources
• Bachelor’s degree (or internationally comparable degree)
• Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.

Preferred

• Expertise in Microsoft SQL, Databricks, Python
• Experience with HTML, CSS, JavaScript, Adobe Analytics, and website content management
• Experience with APIs and hands-on experience with Postman, Insomnia, or other API testing programs
• Master’s degree