Responsibilities

• Identify and research prospective audience segments.
• Support implementation of audience acquisition and audience growth campaigns.
• Assist with direct mail, email marketing, social media, and digital audience targeting efforts.
• Support and maintain relationships with community organizations, tourism partners, universities, affinity groups, and other audience-building partners in collaboration with MarComm colleagues.
• Support initiatives aimed at increasing first-time guests and re-engaging lapsed audiences through programs and campaigns such as Third Thursdays, Capital Pride, and other activities.
• Assist with campaign measurement, reporting, and ROI analysis.
• Assist with promotional efforts that increase awareness, attendance, and engagement.

Requirements

• Bachelor's degree in marketing, communications, museum studies, or a related field, or equivalent experience.
• 1–3 years of experience in marketing, audience development, or community engagement, ideally within a museum, nonprofit, or cultural institution.
• Experience with email marketing and social media platforms; familiarity with digital audience targeting and CRM tools a plus.
• Strong written communication skills, with the ability to create engaging, audience-appropriate content.
• Comfort with campaign measurement, reporting, and basic ROI analysis.
• Demonstrated ability to build and maintain relationships with community organizations and partners.
• Highly organized, detail-oriented, and able to manage multiple projects and deadlines.
• Passion for the arts and a commitment to visitor-centered, mission-driven work.

Benefits

• This part-time role will be offered some benefits, such as DC Sick and Safe Leave (terms apply), retirement, pre-tax commuter and parking benefits, Capital Bikeshare, voluntary programs, AAM membership, and more.