Responsibilities

• Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy.
• Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact.
• Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals.
• Evangelize attribution methodologies and experimentation best practices across the organization.
• Run monthly marketing performance assessments and “what if” scenarios.
• Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution.
• Ensure attribution products are scalable, accurate, and actionable across digital and offline channels.
• Participate in special projects and perform other duties as assigned.

Requirements

• Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies.
• Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks.
• Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers.
• Exceptional communication and stakeholder management skills.
• Minimum of eight years of related work experience with five years in advanced marketing optimization
• Undergraduate degree or equivalent combination of training and experience.