Marketing Associate - Work From Home / Remote Opportunity

Responsibilities

• Develop and manage the creative assets, content, and messaging for the loyalty and digital marketing codes programs, keeping the donor experience accurate and consistent across channels.
• Shape how program strategies come to life by writing clear, engaging marketing copy and guiding the creative development of donor-facing materials.
• Support the planning and execution of campaigns, promotions and go-to-market strategies from concept through launch, working with creative, targeted marketing, operations, and IT partners.
• Manage and enhance loyalty experiences in the Blood Donor App and on the website, including messaging, dashboards, widgets, marketing codes and other engagement features.
• Develop the program materials donors see at donation centers and blood drives, coordinating with the project managers who own the overall onsite experience.
• Create program communications and maintain the asset libraries, resources, and updates that program managers, field teams and internal partners rely on.
• Collaborate with customer care and social care teams to answer questions, gather donor feedback and identify opportunities to improve the donor experience.
• Monitor campaign performance, donor behavior and key program metrics; prepare reports and apply insights to improve future initiatives.

Requirements

• 4-year college degree or equivalent combination of education and experience, Business, Communications, Marketing or related field
• Minimum 5-7 years related experience required. Prior direct marketing experience strongly desired, especially in campaign development, creative asset management and digital experience.
• Highly developed oral and written communication skills.
• Ability to manage multiple projects simultaneously.
• Ability to assimilate information quickly, analyze problems, and implement solutions required.
• Proficiency in Microsoft Office applications required.
• Travel may be required.

Benefits

• Medical, Dental Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO: Starting at 15 days a year; based on type of job and tenure
• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
• 401K with up to 6% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition