Responsibilities

• Support integrated marketing activation across the Guest Experience: Partner with Marketing Managers and Senior Managers to translate category, brand, partner, and launch strategies into integrated, launch-ready activation plans across relevant guest touchpoints.
• Manage activation execution and readiness: Manage the day-to-day execution of assigned marketing initiatives, including timelines, deliverables, cross-functional coordination, and key dependencies to ensure work is aligned, on track, and ready for launch.
• Expand go-to-market capacity: Own defined activation workstreams and launches, creating capacity for the broader team to support a larger and growing portfolio of brands, new item launches, and business opportunities.
• Build strong cross-functional partnerships: Collaborate closely with Marketing & Digital cross-functional teams and Merchandising partners to maintain alignment, solve executional challenges, and deliver connected marketing experiences.
• Support high-quality plan development: Bring together inputs from cross-functional partners, identify gaps and dependencies, and help ensure marketing plans are actionable, integrated, and grounded in business and guest objectives.
• Scale execution through technology and process: Leverage AI, automation, tools, and standardized ways of working to streamline execution and readiness, reduce manual work, and increase team capacity.
• Support measurement and optimization: Partner with Marketing Managers and cross-functional teams to track initiative performance, develop recaps, capture learnings, and identify opportunities to improve future activation.
• Drive operational excellence: Maintain a high level of attention to detail across multiple concurrent initiatives, proactively surface risks or issues, and help drive work forward in a fast-paced and evolving business.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 2–4 years of experience in marketing, with experience supporting marketing programs, campaigns, launches, or integrated marketing initiatives.
• Strong project management and organizational skills, with the ability to manage multiple priorities, timelines, and dependencies.
• Strong attention to detail and commitment to high-quality execution.
• Strong communication and interpersonal skills, with the ability to build relationships and collaborate effectively across functions.
• Ability to synthesize information and translate strategy into clear, actionable plans and next steps.
• Self-starter who is comfortable working in a fast-paced environment and navigating changing priorities and ambiguity.
• Curious and solutions-oriented, with an interest in identifying better, simpler, and more scalable ways of working.
• Comfort with technology and an interest in leveraging AI, automation, and emerging tools to improve efficiency and effectiveness.

Preferred

• Experience working with Merchandising, agency, media, creative, or other cross-functional partners is a plus.

Benefits

• comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
• Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.
• Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.