Responsibilities

• Support developing and executing marketing campaigns across digital, social media, and in-store channels
• Monitor and report on campaign performance, with a focus on continuous improvement and turning digital data into actionable insights
• Strategize and create engaging content for Instagram, TikTok, LinkedIn, and website
• Film and edit high-quality short-form social media videos that drive engagement and buzz
• Support planning for seasonal product launches and promotional campaigns
• Collaborate with external agency and supervisors for influencer and IP collaborations that align with brand image and store needs
• Work closely with the design and marketing team to shape brand direction
• Nurture online community and coordinate social media communications with customers and influencers
• Support franchise partners and regional marketing needs
• Ensure consistency and quality in brand visuals across all U.S. store locations

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1-2 years of experience in marketing, preferably in the beverage or food industry
• Proficient in social media platforms, content creation, and analytics tools.
• Strong skills in video production and editing
• Proficient in using Adobe Premiere or After Effects
• A creative mindset and enthusiasm for bringing fresh ideas to life with solid execution ability
• Strong written and verbal English communication skills (Mandarin is a plus)
• Able to work in a fast-paced environment with organizational skills and ability to multitask

Preferred

• Experience in bubble tea, food & beverage, chain brands, or franchise systems
• Proven track record of creating viral or highly shareable visual content
• A strong portfolio that demonstrates brand depth and creative excellence
• Experience with influencer marketing / IP collaborations
• Experience working with advertising agencies, PR firms, or influencers