Marketing Associate, Professional Brands at Gaia Herbs | Mills River, NC

Marketing Associate, Professional Brands

Mills River, NC (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive education-focused marketing for Gaia Herbs PRO to healthcare practitioners with cross-functional asset creation and compliant, clinically credible content.

Own practitioner-facing marketing assets and materials.
Must-have: 2–5 years in regulated healthcare marketing with ability to translate complex information.
Standout: Experience delivering compliant, credible materials for healthcare professionals.

Job Description

Responsibilities

Marketing Asset Creation: Work cross-functionally with our education, sales, and creative teams to develop and manage digital and print marketing materials prioritizing the Gaia Herbs PRO brand, ensuring consistency, scientific credibility, and alignment with practitioner expectations.
Professional & Clinical Content: Partner with the education team to create and execute practitioner-facing materials, including clinical protocols, product guides, and educational resources that support HCP decision-making.
Email Marketing: Build and execute targeted email campaigns for healthcare practitioners, with messaging that is evidence-informed, relevant, and aligned with clinical use cases.
Sales Enablement: Develop sales collateral that equips practitioner sales teams with compelling, accurate, and compliant materials for use in clinical and professional settings.
Patient Education Materials: Support the development of patient-facing materials intended for use within practitioner settings, ensuring clarity, accuracy, and alignment with provider recommendations.
Packaging & Inserts: Concept and produce on-brand inserts and materials that support practitioner dispensing and reinforce product value in clinical environments.
Tradeshow Support: Spearhead the design and execution of tradeshow booths, banners, and related marketing materials in partnership with external vendors and internal stakeholders. Willingness to travel to strategic tradeshows several times per year.

Requirements

2 to 5 years of experience in marketing, brand management, or content production, ideally in dietary supplements, healthcare, or another regulated industry.
Experience developing content for healthcare practitioners or professional audiences (e.g., physicians, naturopaths, nutritionists, wellness practitioners).
Strong ability to translate complex or technical information into clear, credible, and engaging marketing materials.
Proven ability to manage multiple projects simultaneously without sacrificing quality or deadlines.
Strong copywriting skills with an eye for design—you understand how to balance brand voice with clinical credibility.
Comfortable working cross-functionally with creative, sales, education, and external partners.
Self-directed, organized, and able to prioritize effectively without constant direction.
Detail-oriented with a strong sense of ownership over the quality, accuracy, and compliance of your work.
Digitally-proficient and technology-forward with strong MS Office skills.

Gaia Herbs

3.1 Glassdoor

A leading herbal brand in North America, Gaia Herbs cultivates health and wellbeing by stewarding sustainable relationships between plants and people. Our unparalleled dedication to purity, integrity and potency is meticulously proven by science. We use organic methods from seed to shelf and pioneered the industry’s first transparency program, MeetYourHerbs®.We are proudly based in the beautiful mountains of Western North Carolina.

Founded in 1987

Brevard, North Carolina, USA

182 employees (13 in marketing)

www.gaiaherbs.com

52% recommend to a friend

47% CEO approval