Responsibilities

• Support marketing campaign execution across digital, social, email, and paid advertising.
• Coordinate with agencies, vendors, and internal teams for content development.
• Assist in managing marketing budgets, reporting KPIs, and optimizing performance.
• Conduct competitive analysis and market research in at-home diagnostic testing.
• Assist in developing go-to-market (GTM) strategies for e-commerce, distributors, and partnerships.
• Support outreach to corporate wellness programs, telehealth providers, and employer groups.
• Assist the COO with business meetings, presentations, and key strategic discussions.
• Prepare data analysis reports, business insights, and competitive intelligence to support decision-making.
• Develop marketing materials, white papers, and sales presentations for executive meetings.
• Support business planning and growth strategies to drive sales and marketing initiatives.

Requirements

• Bachelor’s Degree preferred in Marketing or related field of study or equivalent work experience.
• Advanced expertise in Excel and PowerPoint.
• Must be a self-starter who is proactive, takes full responsibility for outcomes, and meets tight deadlines.
• Exceptional verbal and written communication skills with the ability to bridge different professional cultures.
• Ability to adapt to a fast-paced and evolving work environment
• Displays natural curiosity, with a strong desire to learn and solve complex problems; can identify patterns and ‘connect the dots’ to drive successful outcomes with high impact.
• Experience collaborating with internal and external stakeholders at all levels of a company.
• Must be able to work on-site in our Gardena laboratory/office.

Preferred

• 2 or more years of relevant experience in strategy, consulting, business development, or marketing.
• Experience or interest in the healthcare/biotech/diagnostic laboratory industry.
• Bilingual (English/Korean) is preferred to facilitate communication with HQ but not required.

Benefits

• Health, Vision, Dental, and Life Insurance.
• 401(k) retirement savings plan with up to 4% matching
• Paid vacation and sick time-off
• Paid holidays
• Flexible spending account