Responsibilities

• Support marketing campaign execution across digital, social, email, and paid advertising.
• Coordinate with agencies, vendors, and internal teams for content development.
• Assist in managing marketing budgets, reporting KPIs, and optimizing performance.
• Conduct competitive analysis and market research in at-home diagnostic testing.
• Assist in developing go-to-market (GTM) strategies for e-commerce, distributors, and partnerships.
• Support outreach to corporate wellness programs, telehealth providers, and employer groups.
• Assist the COO with business meetings, presentations, and key strategic discussions.
• Prepare data analysis reports, business insights, and competitive intelligence to support decision-making.
• Develop marketing materials, white papers, and sales presentations for executive meetings.
• Support business planning and growth strategies to drive sales and marketing initiatives.