Marketing Associate

Grand Rapids, MI

$19/hr – $21/hrEntry LevelFull time

Posted 5 weeks ago

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Job Summary

Own a hands on marketing execution role from research to content and campaign delivery with heavy emphasis on social, website updates, and data signals to spot revenue opportunities.

  • Marketing execution: assist with launches, product positioning, and market insights across campaigns.
  • Content and social: update website, create campaigns, assets, and timely social content.
  • Analytics to revenue: monitor data, surface opportunities, and report insights to leadership.

Job Description

Responsibilities

  • Assist with marketing research, product launches, brand promotions, and test markets
  • Implement marketing campaigns, including product positioning, campaign strategies, and market insights
  • Attend product knowledge and marketing communication strategy meetings with the marketing team every week
  • Day to day updating of website content
  • Work with the marketing team to create social media campaigns and creative assets
  • Maintain resort social media sites to include the creation of timely and engaging content and graphics. Also, respond timely to social media questions/comments
  • Monitor website and other marketing-related data analytics
  • Take, edit and enhance digital photos and videos and handle posting to sites
  • Edit video footage to create marketing videos for use on multiple platforms
  • Identify marketing & business opportunities for revenue along with weaknesses in existing employed marketing strategies needing to be over-turned

Requirements

  • Excellent customer service, communication, and problem-solving skills
  • Have a good design sense and an eye for appealing images
  • Ability to work in a high energy environment
  • Ambition, strong work ethic, and willingness to learn
  • Be a self-starter with problem-solving skills
  • Be a career-oriented individual searching for rapid growth
  • Good attitude and work ethics with strong attention to detail
  • Strong sense of urgency
  • Must be able to work in a fast-paced office environment
  • Familiar with Adobe Photoshop, Illustrator, and InDesign

Preferred

  • Bachelor's degree or equivalent experience in marketing, communications, advertising, and/or journalism is preferred
Northgate Resorts logo

Northgate Resorts

Northgate Resorts is a leading hospitality company that specializes in providing exceptional vacation experiences across North America. As the creators of the Camp Fimfo brand of camping resorts and the largest operator of Yogi Bear's Jellystone Parks - plus many more brands and locations - we offer a diverse portfolio of high-quality camping options for the outdoor enthusiast. Our team of dedicated professionals is committed to delivering exceptional service and amenities that exceed our guests' expectations. We pride ourselves on creating memorable experiences that keep our guests coming back year after year. Whether you are a family looking for your next camping trip, an owner looking for a new property manager, or someone looking for a rewarding career, we’ve got you covered. For more information on Northgate Resorts, please visit www.northgateresorts.com.

Founded in 2013
Grand Rapids, Michigan, USA
220 employees (12 in marketing)