Marketing Associate

Woodbury, CT (On-site)

Salary Not AvailableEntry LevelFull time

Posted 4 days ago

Job Summary

Own and produce photo and video content across all four stores, manage social media and the content calendar, and drive the weekly flyer and in-store signage while collaborating with external videographers and partners.

  • Own our social media presence and content calendar
  • Plan and execute both short form and long form video
  • Ensure signage, flyers, and web updates align with weekly and seasonal campaigns

Job Description

Responsibilities

  • Create photo and video content across all four stores.
  • Shoot and edit content on a regular weekly rhythm, rotating through our Watertown, Woodbury, Prospect and Salisbury stores.
  • Appear on camera yourself for quick, informal videos - product highlights, sale announcements, behind-the-counter moments.
  • Plan and produce longer-form video: write the dialogue and shot list, direct the people on camera, and edit the finished piece.
  • Work with our outside videographer and influencer partners on larger shoots, including off-site vendor visits and in-store events.
  • Photograph the weekly hot deal items so the images are appetizing and engaging enough to make customers shop the sale.
  • Own our social media presence.
  • Build and maintain the social content calendar, and post to Facebook and Instagram several times a week.
  • Schedule and boost posts to line up with the weekly sale, the newsletter, and seasonal campaigns.
  • Run social giveaways and contests, and coordinate promotion with vendors and community partners.

Requirements

  • Comfortable in front of the camera. You genuinely enjoy being on camera and can record a natural, engaging video of yourself on a phone with little preparation. You are also good at putting other people at ease in front of a lens.
  • Solid Adobe Creative Suite skills. Working knowledge of Adobe InDesign, Illustrator and Photoshop - enough to pick up flyer and signage production and be a real second set of hands for Jason, not just a helper. This is the one area where we need more than beginner-level skill.
  • Real video and photo editing ability. You can shoot clean footage, cut it together, add text and music, and deliver something polished. You do not need to be a professional editor, but you should be past the beginner stage and eager to get better.
  • A sharp eye for detail. You notice the faced shelf behind your subject, the typo in the sale price, and the sign that has been hanging crooked for a week - and you fix them.
  • Self-directed and accountable. You can take a project, figure out the steps, and finish it without being asked twice. You keep track of your own commitments and communicate honestly when something is going to slip.
  • Outgoing and easy to work with. You will be talking with customers, associates and store directors constantly. Being approachable and easy to work with matters as much as your creative skills.
  • Understanding of layout, typography, composition, color and design fundamentals.
  • Comfortable working across four store locations. A valid driver's license and reliable transportation are required.
  • Experience with social media management, Squarespace or another website platform, or basic SEO is a plus but not required - we will teach you what you do not know.

Benefits

  • Medical, dental and vision insurance.
  • Paid time off and paid holidays.
  • 401(k) retirement plan.
  • Employee discount.
  • Real ownership of visible projects, and creative guidance and feedback from a designer who has been doing this a long time.
  • Hands-on experience across graphic design, photography and videography, social media, print production and e-commerce - a genuinely broad skill set for a marketing career.
LaBonne's Markets logo

LaBonne's Markets

3.9 Glassdoor

The first LaBonne retail operations were on wheels at the turn of the century, powered by horse and buggy. By delivering fresh fish and meat directly to local families and businesses, George LaBonne, LaBonne Epicure’s progenitor, knew that his customers were getting the freshest goods possible. LaBonne's represents four family owned grocery stores in Watertown, Woodbury, Salisbury and Southbury Connecticut that have been providing the friendliest service and tastiest food for over six generations.

Founded in 1962
125 employees (4 in marketing)
1% recommend to a friend
1% CEO approval

Marketing Team

Marketing Team Size
2 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
16.7K
Traffic Source Mix
Search
35.8%
Direct
54.3%
Referral
6%

Headcount Trend

Current headcount: ~126
LaBonne's Markets logo

Marketing Associate

LaBonne's Markets · Woodbury, CT · On-site