Responsibilities

• Brand Awareness & Digital Marketing
• Develop and execute strategies to increase awareness of the PM Security Services brand throughout Atlanta and surrounding markets.
• Manage digital marketing initiatives across social media, email, web, paid campaigns, content, and other relevant channels.
• Create and coordinate content that strengthens brand positioning and clearly communicates our value proposition.
• Identify opportunities to increase market exposure, generate qualified leads, and improve campaign performance and ROI.
• CRM, Sales & Marketing Alignment
• Work extensively within HubSpot, Salesforce, or similar CRM platforms to support marketing and sales initiatives.
• Partner directly with sales representatives and sales leadership to develop targeted sales and marketing campaigns.
• Build segmented prospect and customer campaigns, lead-nurturing workflows, email sequences, and campaign tracking within the CRM.
• Maintain strong CRM data integrity and help establish a consistent process for measuring marketing contribution to pipeline and revenue.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field OR 10+ years of relevant professional marketing experience.
• Experience increasing the visibility of an established brand that has significant opportunity for greater market exposure.
• Hands-on experience with HubSpot, Salesforce, or comparable CRM platforms.
• Strong digital marketing experience, including email marketing, social media, content, lead generation, and campaign management.
• Experience working directly with sales teams and sales leadership to create campaigns that contribute to qualified pipeline and revenue.
• Experience developing marketing KPIs, CRM dashboards, performance reports, conference strategies, trade shows, corporate events, and budgets.
• Strong project-management, communication, organizational, and analytical skills with the ability to take initiatives from strategy through execution.