B2B Growth Marketing Manager – Industrial/SaaS

New York City, NY (Remote)

$100K/yr – $121K/yrMid Level4+ years exp

Posted 22 hrs ago

Job Summary

Own end-to-end demand-generation campaigns in a B2B SaaS setting, translating business goals into multi-channel initiatives and ensuring alignment across product marketing, content, design, and sales with measurement and governance.

Job Description

Responsibilities

  • Campaign Strategy & Execution
  • Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
  • Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
  • Own campaign execution end-to-end, including building and launching campaigns in HubSpot
  • Marketing Automation & Campaign Operations
  • Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
  • Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
  • Manage campaign workflows and triggers to support lead generation and nurture efforts
  • Ensure campaigns are properly tracked, tagged, and attributed
  • Cross-Functional Alignment

Requirements

  • 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
  • Hands-on experience executing campaigns in HubSpot (or similar MAP)
  • Strong understanding of pipeline generation and SaaS funnel metrics
  • Experience working with Salesforce CRMand marketing-sales alignment
  • Ability to manage both strategy and execution in a fast-paced environment

Benefits

  • AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that's why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.
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AssetWatch

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Founded in 2014
Westerville, Ohio, USA
278 employees (16 in marketing)
90% recommend to a friend
100% CEO approval

Salaries

Posted range

$100K/yr – $121K/yr

Taken straight from the job posting.

See all AssetWatch salaries

Marketing Team

Marketing Team Size
10 (4% of company)
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$166.1M
Last Raise
$75M
Series C, 11 months ago

Funding History

  • Apr 2025
    Series C • $75M
  • Feb 2024
    Series B • $38M
  • Jun 2022
    Series A • $9M

Traffic Signals

Monthly Visitors
51.3K
Monthly Google Ads Budget
$12.1K
Traffic Source Mix
Search
29.3%
Direct
63.7%
Referral
4.5%
Social
1.4%
Paid
0.9%

Headcount Trend

Current headcount: ~282

Recent News

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B2B Growth Marketing Manager – Industrial/SaaS

AssetWatch · New York City, NY · Remote