Responsibilities

• Plan and execute Orchid’s field events strategy: industry conferences, trade shows, sponsorships, and presence at key cybersecurity and identity security events including RSA, Gartner, regional CISO forums, and more
• Design and run Orchid-hosted executive programs: roundtables, dinners, workshops, and bespoke experiences that bring CISOs, IAM leads, and GRC teams into meaningful conversations with Orchid
• Build and run account-based field programs in close partnership with regional sales reps, targeting high-priority accounts with tailored, high-touch marketing touchpoints
• Own end-to-end event logistics: vendor management, venue sourcing, speaker coordination, booth production, budget tracking, and on-site execution
• Drive pre- and post-event engagement by working with demand gen and marketing ops to maximize attendance, follow-up, and pipeline conversion
• Track and report on field marketing ROI: pipeline sourced, pipeline influenced, event attendance, and account engagement metrics
• Partner with Product Marketing to ensure messaging consistency across all field activities and sales tools used in the region
• Collaborate with the broader marketing team on integrated campaign moments that amplify field activity with digital and content programs

Requirements

• 4–6 years of field marketing or event marketing experience in B2B SaaS, cybersecurity, or enterprise technology
• Proven ability to plan and execute a regional event calendar from scratch , managing budget, logistics, and vendor relationships simultaneously
• Strong partnership instincts with sales: you understand pipeline, speak the language of revenue, and know how to build trust with field reps
• Experience running executive programs and intimate customer experiences , not just booth presence at large trade shows
• Hands-on approach to account-based field programs : you’ve tailored marketing activity to specific high-value accounts and can show the impact
• Data-driven mindset: you track pipeline contribution and use results to prioritize and improve your program mix
• Highly organized with the ability to manage multiple events and programs simultaneously without dropping details
• Based on the East Coast with willingness to travel regularly across the region and occasionally nationally

Preferred

• Experience in cybersecurity, identity security, IAM, or adjacent enterprise security markets
• Familiarity with the enterprise security buyer: CISOs, IAM leads, GRC teams , and how they engage at events
• Background at an early-stage startup where you built the field marketing function without an existing playbook
• Experience with intent data and ABM platforms such as 6sense or Demandbase
• Existing relationships within the East Coast cybersecurity and enterprise IT community