Responsibilities

• Coordinates cooperative advertising program for preferred hotel partners and attractions/events partners, to include tracking expenditures, managing invoices and partner budgets, meeting with and presenting tailored proposals to partners and coordinating with agency representative for program support.
• Gathers and organizes information on prospective marketing and advertising opportunities at the request of the VP or director of marketing. Obtain, organize and present information to VP of Marketing & Communications and director of marketing from both proactive research and incoming calls from advertising reps and publications. Use information to organize content for cooperative advertising guide.
• Organizes deadlines for ECSC advertising creative due and submit work orders for creative to agency partner or in-house designer.
• Organizes invoices for ECSC advertising and submits for payment and approvals.
• Communicates with designated agency representative(s) on a continuous basis to facilitate details of ad campaigns, web design, and special projects, including compiling feedback from team members and supervisors.
• Coordinates content for cooperative marketing and advertising guide and connects with agency representative on annual updates.
• Assists with planning and coordination of marketing promotions and projects.
• Assists director of marketing in maintaining strong web presence by creating content through blogs and copywriting as directed.
• Drafts marketing materials including copy and graphic design following brand guidelines.
• Works collaboratively with team members on signature, rotating, or one-time events and conferences (ex: Rivals in Red Soccer Match, Clemson/Carolina Neutral Site Game, Governor’s Conference) as well as annual events such as Governor’s Carolighting and Colonial Life Charity Classic.

Requirements

• Bachelor’s degree and experience in marketing, communications, business, hospitality management, tourism management, journalism or related field.
• Strong written and verbal communication skills are required.
• Must have a passion for promoting the attributes of the Columbia area.

Preferred

• Knowledge of social media strategy, advertising process, and website management is preferred.

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Health insurance
• Paid time off
• Vision insurance
• Wellness resources