Own the end-to-end event marketing enablement and analytics workflow, driving personalized campaigns, A/B testing, and cross-channel coordination with Salesforce Marketing Cloud, Outreach.io, and AI-assisted content creation to deliver measurable event outcomes.

• Campaign orchestration: dynamic emails, content blocks, and AMPscript-driven personalization for events and audiences.
• Measurement and optimization: design experiments, analyze results, and report on campaign impact to guide future events.
• Stakeholder and vendor coordination: manage expectations, deadlines, and partnerships with designers, agencies, and internal teams.