Marketing Assistant at Xepas Healthcare | Katy, TX | $15/hr – $18/hr

Marketing Assistant

Katy, TX (On-site)

$15/hr – $18/hrEntry LevelPart time

Posted 2 months ago

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Job Summary

Own multi-channel demand-gen and content creation in a healthcare focused B2B setting with a focus on driving ROI through campaigns, SEO, and sales-aligned activities.

Campaign ownership: orchestrate social, email, and paid search initiatives with measurement across ROI and KPI momentum.
Content & CMS: produce blog, social, newsletters, and site updates in WordPress; craft copy for digital and print assets.

Job Description

Responsibilities

Assist in developing and implementing multi-channel marketing campaigns across social media platforms, email marketing, and digital advertising channels such as Facebook Advertising and Google AdWords
Manage content creation for blogs, social media posts, newsletters, and website updates using WordPress and Adobe Creative Suite
Conduct market research to identify trends, competitor activities, and customer preferences to inform marketing strategies
Support SEO efforts by optimizing website content and analyzing performance metrics using Google Analytics and other analytics tools
Coordinate with clinical teams to align marketing efforts with sales objectives, including advertising sales initiatives and client management support
Help manage marketing automation tools to streamline campaigns and improve performance marketing efforts
Assist in budgeting for marketing projects and tracking campaign performance to ensure ROI optimization
Create compelling copy for various marketing materials, including print advertising, digital ads, and promotional content
Monitor campaign results and prepare reports on key performance indicators to evaluate success and identify areas for improvement
Conduct field visit to identified potential clients and network with interdisciplinary teams at prescribers/health institution to initiate contracts

Requirements

Experience with multichannel marketing campaigns
Familiarity with Adobe Creative Suite (Photoshop, Illustrator) for content creation
Strong understanding of digital marketing tools such as Google Analytics, Google AdWords, Facebook Advertising, and marketing automation platforms
Knowledge of WordPress CMS management and basic HTML coding skills
Excellent research abilities and copywriting skills for engaging content development
Experience with SEO best practices and social media marketing strategies across multiple platforms
Must be a people person with excellent persuasive skills in B2B marketing
Experience with content creation for blogs, social media posts, newsletters, and website updates