Responsibilities

• Film and edit short-form videos optimized for Instagram Reels, TikTok, and Youtube Shorts
• This is a hands-on, on-camera role - you’ll concept, create, and star in content while managing day-to-day publishing and community engagement
• Support influencer relations including outreach, coordination, and ongoing partnership management
• Develop content to support promotional sales, product launches, and events
• Stay updated on social media trends and opportunities to position Johnny B. and Color Edge Hair Care at the forefront of the hair care industry
• Track performance metrics and recommend optimizations
• Communicate with educators, influencers, and beauty professionals
• Ensure brand consistency in messaging, voice, and aesthetics across all platforms

Requirements

• 2-3 years producing short-form social video content for a beauty/lifestyle brand either with in-house, agency, or as an independent creator
• Has a sharp eye for trends, and knows how to balance brand voice with internet culture
• Compelling storyteller with strong copy and communication skills
• Ability to multitask, prioritize projects, and communicate progress under tight deadlines
• Should be comfortable interpreting data, comprehending analytics based on qualitative and quantitative data
• Maintain an acute attention to detail with the ability to pick up on details before anyone else does
• Experience shooting on iPhone and editing in CapCut or similar
• Comfortable appearing on camera and serving as an on-screen representative of the brand
• Self-directed, fast-moving, reliable, and easy to collaborate with

Preferred

• Bilingual (English/Spanish)
• Experience with Social Media Scheduling Tools, CapCut, and Google Suite
• Passion for beauty - haircare knowledge highly preferred