Responsibilities

• Assist in developing and implementing digital marketing campaigns across platforms such as social media, email, SEM (Search Engine Marketing), and paid advertising campaigns
• Support website management using content management systems like WordPress and ensure website content is current and optimized for SEO using SEO tools and keyword research techniques
• Help create compelling content including copywriting for blogs, social media posts, email newsletters, and landing pages
• Manage social media advertising campaigns on platforms like Facebook Advertising and monitor their performance using analytics tools such as Google Analytics and web analytics reporting
• Collaborate on conversion optimization strategies by analyzing web analytics data, performing A/B testing, and refining campaign elements to maximize ROI
• Assist in setting up digital marketing campaigns using marketing automation tools and tracking performance with Google Tag Manager and Google AdWords (now Google Ads)
• Contribute to the design of graphics and visual content utilizing Adobe Creative Suite (Photoshop, Illustrator) for ads, banners, and other promotional materials

Requirements

• Proficiency with SEO tools, Google Analytics, Google Ads (AdWords), Google Tag Manager, and SEM strategies
• Strong knowledge of content creation, copywriting, social media management, and social media advertising campaigns
• Experience with WordPress and content management systems (CMS)
• Technical proficiency in HTML, CSS, JavaScript, SQL for website updates and performance tracking
• Familiarity with paid search marketing, paid advertising campaign management, conversion optimization, and performance marketing techniques
• Ability to analyze web analytics data to inform marketing strategies and report on campaign performance
• Creative skills in graphic design using Adobe Photoshop or Adobe Creative Suite for digital assets
• Understanding of e-commerce platforms and online sales funnels to support digital campaign setup and optimization
• Excellent communication skills with a focus on collaboration within cross-functional teams involved in B2B (business-to-business) marketing