Marketing Assistant

Knoxville, TN (Unknown)

Salary Not AvailableEntry LevelFull time

Posted 4 days ago

Job Summary

Own the end-to-end marketing asset creation and campaign execution for Alumni Hall, from NIL partnerships and digital content to lead-gen and event support.

  • Lead generation campaigns and sweepstakes management
  • NIL partnerships and influencer content coordination
  • Email marketing content development and analytics

Job Description

Responsibilities

  • Manage asset creation and delivery for contract obligations and partnership agreements (digital ads, LED video board graphics, print ads, radio reads, etc.).
  • Work with student athletes for NIL partnerships and/or social influencers on content and fulfillment.
  • Email marketing consisting of content development, graphic creation, database management and analyzing results.
  • Assist with event planning and management with couponing, giveaways, lead generation.
  • Graphic Design skills for store signage, displays, social media, emails, product launches, and other creative needs while delivering a consistent brand identity for the company.
  • Create, manage and execute all Alumni Hall lead-generation sweepstakes and giveaways. Tasks include creating graphics, writing legal rules, launching the campaign, managing entries, notifying winners, and managing all post-sweepstakes tasks.
  • Manage general inquiries, marketing questions, and all donation requests for all Alumni Hall stores.
  • Ensure all Alumni Hall information is correct across our digital footprint by updating locations, store photos, store hours to manage a consistent brand image and always have correct information for our shoppers.
  • Support Marketing Director with tasks that could include managing partnerships with University Sports Properties, Media Partners, Store Events, and more.
  • Efficiently and urgently communicate with Store Managers, Marketing Director, E-commerce team and other departments to ensure proper messaging and relevancy.

Requirements

  • Passion for collegiate sports
  • Must be proficient in Canva
  • Must be proficient in using Adobe Creative Suite (Illustrator & Photoshop)
  • Must be proficient in Microsoft Office Suite
  • Customer service minded - Excellent verbal and written communication skills
  • Exceptional time management and prioritization skills
  • Willingness to work outside of non-standard business hours when necessary
  • Team player with positive and enthusiastic attitude
Alumni Hall- #5 logo

Alumni Hall- #5

3.7 Glassdoor

Being a supporter of your university is more than the diploma on the wall, cheering them to victory, and singing the fight song. It's a part of who you are. Alumni Hall understands the need to showcase that school spirit and pride in every aspect of your daily life. We opened our doors for the first time in 2006. It was a small store with a big idea—to offer the ultimate shopping experience and a unique selection of clothing and merchandise for the entire family. Alumni Hall has now grown to become the hometown college store for some of the greatest fan bases in the country. We know that being a student, alumni or fan is not just for gameday. At Alumni Hall, we make it part of every day.We currently have 32 stores offering a wide variety of collegiate needs from apparel to accessories for all members of the family! We carry multiple schools including TN, VT, AL, KY, ETSU, FSU, FL, GA, MTSU, NEB, AUB, WKU, WVU, ARK, LSU, MSU, MST, UNC among others. Check out our website for more details.

Founded in 2005
Knoxville, Tennessee, USA
277 employees (16 in marketing)
48% recommend to a friend
86% CEO approval

Salaries

Marketing Assistant median pay in the United States

$53K/yr

Most pay falls between $48K and $60K. Based on 168 salaries.

See all Alumni Hall- #5 salaries

Marketing Team

Marketing Team Size
8 (3% of company)
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
135.3K
Monthly Google Ads Budget
$2K
Traffic Source Mix
Search
52.9%
Direct
41.6%
Referral
3.4%
Social
1.6%
Paid
0.4%

Headcount Trend

Current headcount: ~277
Alumni Hall- #5 logo

Marketing Assistant

Alumni Hall- #5 · Knoxville, TN · Unknown