Responsibilities

• Build and evolve AI-powered marketing measurement frameworks across channels to assess reach, engagement, traffic quality, acquisition outcomes, lifetime value, return on investment, and budget optimization opportunities
• Develop Generative AI-enabled analytics products, automation tools, and decision-support capabilities to improve marketing operations, planning, governance, and performance optimization
• Design, optimize, and productionize data pipelines and datasets using SQL and Python, leveraging tools such as Alteryx and Tableau and enterprise platforms such as Snowflake
• Integrate first-party application data with third-party vendor, paid media, search, social, and advertiser platform data to create scalable, reusable data products
• Partner with Marketing, Media, Search, Engineering, Legal, Compliance, and external vendors to onboard new data sources, define scalable data models, and support advertiser platform integrations
• Apply experimentation and measurement techniques such as incrementality testing, geographic tests, holdouts, attribution, and funnel analysis to evaluate marketing effectiveness
• Deliver automated insight generation and reporting synthesis, and communicate findings through clear narratives and recommendations for senior stakeholders

Requirements

• 7+ years of relevant experience in data products, data engineering, decision science, marketing analytics, or a related field
• Formal training or demonstrated applied expertise in SQL and Python for querying, transforming, analyzing, and productionizing large-scale datasets
• Hands-on experience with enterprise data platforms such as Amazon Web Services, Databricks, Snowflake, or similar technologies
• Demonstrated experience building analytics products, automated reporting workflows, dashboards, data models, or decision-support tools for business stakeholders
• Experience designing and productionizing data pipelines and integrating multiple data sources with clear governance and quality controls
• Strong executive presence and storytelling skills, including the ability to translate analytical frameworks into clear business terms and influence senior stakeholders
• Practical familiarity with Generative AI concepts and applied use cases (for example, automated insight generation, reporting synthesis, knowledge retrieval, and workflow automation) with adherence to firm policies and controls

Preferred

• Experience translating campaign, audience, funnel, or media performance insights into strategic recommendations that influence business decisions
• Familiarity with marketing technology, media operations, campaign governance, advertiser platform integrations, or vendor data onboarding (for example, Google Ads or similar platforms)
• Experience building or supporting Snowflake-based data products, marketing data marts, internal analytics platforms, or reusable datasets for marketing optimization
• Experience partnering across technical and non-technical teams to deliver measurable outcomes in a fast-paced environment
• Experience applying advanced measurement approaches (for example, incrementality or causal methods) to marketing and acquisition use cases

Benefits

• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.