Responsibilities

• Analyze marketing campaign performance across digital and offline channels.
• Develop dashboards, reports, and visualizations to communicate insights.
• Track key performance indicators (KPIs) and provide actionable recommendations.
• Collaborate with marketing and product teams to define analytics requirements.
• Conduct A/B tests and measure campaign effectiveness.
• Ensure data accuracy, consistency, and proper tagging/tracking of campaigns.
• Stay updated on marketing analytics tools, trends, and best practices.

Requirements

• Bachelor’s degree in Marketing, Statistics, Business, or related field.
• Experience with analytics tools (e.g., Google Analytics, GA4, Tableau, Power BI).
• Strong analytical, problem-solving, and critical thinking skills.
• Knowledge of digital marketing channels, metrics, and performance tracking.
• Familiarity with A/B testing, conversion tracking, and marketing automation platforms is a plus.
• Attention to detail and ability to work collaboratively in a team.
• Previous experience in marketing analytics, digital marketing, or data analysis is preferred.

Benefits

• Hands-on experience with marketing analytics projects and campaigns.
• A collaborative, data-driven work environment.
• Career growth and professional development in marketing analytics.
• Mentorship from experienced analytics and marketing professionals.
• Competitive salary and benefits package.
• Training opportunities on advanced analytics tools and digital marketing platforms.