Responsibilities

• Marketing Analytics & Performance Reporting
• Own the tracking, analysis, and reporting of marketing performance across website, email, social media, and campaign initiatives.
• Develop and maintain recurring marketing reports to monitor key performance indicators (KPIs).
• Analyze marketing data, audience behavior, and campaign results to identify trends, opportunities, and areas for improvement.
• Translate performance insights into actionable recommendations that support marketing strategy and business goals.
• Evaluate the effectiveness of marketing initiatives and recommend improvements based on data-driven insights.
• SEO & Content Optimization
• Manage SEO initiatives, including keyword research, on-page optimization, content improvements, and search visibility efforts.
• Monitor organic search performance and identify opportunities to improve website traffic, rankings, and user engagement.
• Conduct SEO audits and provide recommendations to improve website structure, content quality, and discoverability.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field.
• 1–3 years of experience in marketing analytics, digital marketing, SEO, content optimization, or a related role.
• Experience analyzing marketing performance data and developing reports to track key performance indicators (KPIs).
• Experience using analytics platforms to monitor website traffic, user behavior, campaign performance, and engagement trends.
• Experience supporting SEO initiatives, including keyword research, on-page optimization, and content improvements.
• Experience working with digital marketing channels, including websites, email marketing, social media, and content platforms.
• Experience translating data insights into actionable recommendations that improve marketing performance and business outcomes.
• Strong analytical skills with the ability to interpret data, identify trends, and communicate actionable insights.
• Knowledge of SEO principles, content optimization, keyword research, and search performance best practices.
• Proficiency with analytics tools such as Google Analytics, Google Search Console, or similar platforms.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance