Marketing Analytics & Member Growth Specialist

Janesville, WI (On-site)

$65K/yr – $72K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and drive growth marketing initiatives from data analysis to execution, shaping acquisition, retention, and lifecycle strategies.

  • Lead growth experiments and optimization efforts
  • Build dashboards and deliver insights to leadership
  • Coordinate cross-functional tests and campaigns

Job Description

Responsibilities

  • Analyze marketing performance data to identify trends, opportunities, and areas for improvement in member acquisition and retention.
  • Develop and execute growth marketing strategies that target key demographics and optimize conversion funnels.
  • Collaborate with cross-functional teams to design and implement A/B tests and other experiments to validate marketing hypotheses.
  • Create detailed reports and dashboards to communicate insights and recommendations to stakeholders and leadership.
  • Monitor member behavior and engagement metrics to inform personalized marketing campaigns and lifecycle strategies.
  • Utilize marketing automation and CRM tools to segment audiences and deliver targeted messaging.
  • Stay current with industry trends, tools, and best practices in marketing analytics and growth hacking.

Requirements

  • Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field.
  • 3+ years of experience in marketing analytics, growth marketing, or a similar role.
  • Proficiency in data analysis tools such as SQL, Excel, and Google Analytics.
  • Experience with marketing automation platforms and CRM systems.
  • Strong analytical mindset with the ability to translate data into actionable marketing strategies.
  • This position is REQUIRED to come into office.

Preferred

  • Master’s degree in a relevant field or equivalent practical experience.
  • Experience with advanced analytics tools such as Python, R, or Tableau.
  • Familiarity with digital marketing channels including paid search, social media, and email marketing.
  • Knowledge of member lifecycle management and retention strategies.
  • Previous experience working in a membership-based or subscription business model.

Benefits

  • comprehensive health, dental, and vision insurance package
  • paid time off
  • life insurance, disability, FSA, and 401K retirement benefits with employer match up to 5%.
Blackhawk Community Credit Union logo

Blackhawk Community Credit Union

Blackhawk Community Credit Union is a member-owned financial services organization. Our mission is to empower our members to reach their financial goals. We will do this by holding the highest standards for service while operating in an ethical and financially sound manner and providing our employees with a rewarding career of giving back to our member community. We are a Great Place to Work.

Founded in 1965
Janesville, Wisconsin, USA
136 employees (6 in marketing)

Traffic Signals

Monthly Visitors
41.4K
Monthly Google Ads Budget
$127.9K
Traffic Source Mix
Search
29.8%
Direct
67.4%
Referral
2.5%
Social
0.1%
Paid
0.1%

Headcount Trend

Current headcount: ~136

Marketing Team

Marketing Team Size
3 (2% of company)
Median Tenure
9.2 years