Marketing Analytics & Member Growth Specialist at Blackhawk Community Credit Union | Janesville, WI | $65K/yr – $72K/yr

Blackhawk Community Credit Union

Marketing Analytics & Member Growth Specialist

Janesville, WI (On-site)

$65K/yr – $72K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own growth analytics and lifecycle experiments to drive member acquisition and retention with data driven testing and personalized campaigns.

Growth ownership: translate performance data into tested hypotheses and convert insights into funnel improvements.
Lifecycle engine: segment audiences, automate messaging, and tailor campaigns across channels to lift engagement and retention.
Experimentation and reporting: run A/B tests with cross functional teams and present leadership ready dashboards and recommendations.

Job Description

Responsibilities

Analyze marketing performance data to identify trends, opportunities, and areas for improvement in member acquisition and retention.
Develop and execute growth marketing strategies that target key demographics and optimize conversion funnels.
Collaborate with cross-functional teams to design and implement A/B tests and other experiments to validate marketing hypotheses.
Create detailed reports and dashboards to communicate insights and recommendations to stakeholders and leadership.
Monitor member behavior and engagement metrics to inform personalized marketing campaigns and lifecycle strategies.
Utilize marketing automation and CRM tools to segment audiences and deliver targeted messaging.
Stay current with industry trends, tools, and best practices in marketing analytics and growth hacking.

Blackhawk Community Credit Union

Blackhawk Community Credit Union is a member-owned financial services organization. Our mission is to empower our members to reach their financial goals. We will do this by holding the highest standards for service while operating in an ethical and financially sound manner and providing our employees with a rewarding career of giving back to our member community. We are a Great Place to Work.

Founded in 1965

Janesville, Wisconsin, USA

136 employees (6 in marketing)

www.bhccu.org