Responsibilities

• Own the development, maintenance, and ongoing management of a centralized marketing campaign dashboard tracking performance across Product Marketing, Organic Social Media, and Paid Media, ensuring accuracy, reliability, and accessibility.
• Partner with marketing leadership to define dashboard requirements, standardized metrics, and reporting views aligned to business objectives and campaign goals.
• Develop and maintain a holistic measurement framework that integrates dashboard outputs into broader marketing reporting and analysis.
• Analyze campaign performance and translate data into clear insights, trends, and actionable recommendations.
• Prepare recurring and ad hoc reports, presentations, and executive-ready summaries.
• Synthesize data across platforms to deliver cohesive performance narratives rather than siloed channel reporting.
• Partner closely with the Senior Manager, Paid Media and paid media buyers to support performance analysis, optimization strategies, and testing insights.
• Collaborate with Product Marketing and Organic Social teams to evaluate campaign and content effectiveness.
• Support test-and-learn initiatives by analyzing results and providing structured readouts with implications for future planning.
• Establish and document best practices for reporting cadence, metric definitions, and data usage.

Requirements

• 5+ years of relevant experience in marketing analytics, marketing performance, or related fields
• Demonstrated experience in marketing analytics, performance marketing analysis, or marketing insights.
• Strong understanding of paid media, organic social media, and product marketing performance metrics across various digital channels (social media, SEM, display advertising, etc.).
• Past experience managing live reports via dashboarding tools like Looker, Domo, PowerBI, Supermetrics, etc.
• Advanced proficiency with data analysis tools such as Google Analytics and spreadsheets.
• Experience developing and presenting insights and recommendations to senior stakeholders.
• Strong analytical, organizational, and problem-solving skills.
• Ability to translate complex data into clear, actionable insights.
• Strong written and verbal communication skills.
• Comfort working in a fast-paced environment with shifting priorities and deadlines.

Preferred

• Knowledge of/interest in anime and manga/publishing/entertainment/home video fields
• Prior experience supporting cross-channel marketing measurement in media, entertainment, publishing, or consumer brands.

Benefits

• Partially subsidized Health, Dental, and Vision insurance
• 401(k) savings plan – including employer matching
• Flexible Spending – health and dependent care
• Commuter stipend for in-office work
• Life Insurance/AD&D/STD/LTD
• Legal & ID Theft insurance
• Group Pet insurance rates
• Paid holidays, vacation, and sick time - plus your birthday is a holiday!
• Philanthropy program, including paid time off for volunteer work
• Wellness program, including fitness membership discounts and reimbursement