Marketing Analytics Manager

Skokie, IL (On-site)

$120K/yr – $130K/yrManager7+ years expFull time

Posted 3 months ago

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Job Summary

Own the development and delivery of executive dashboards and drive data-driven recommendations at the senior level.

  • Own the development and delivery of executive-level dashboards and reporting frameworks.
  • Must-have: 7+ years analytics experience with SQL proficiency.
  • Standout: Presenting insights to senior leadership and driving follow-through.

Job Description

Responsibilities

  • Own the development and delivery of executive-level performance dashboards and reporting frameworks, providing meaningful context and business implications alongside data; proactively identify trends, diagnose root causes, and drive strategic recommendations and action plans with minimal guidance.
  • Lead and influence cross-functional collaboration with UX, development, and ecommerce teams to define, prioritize, and implement enhancements that improve customer acquisition, retention, and overall site performance; make informed trade-off decisions and clear blockers proactively.
  • Design, run, and evaluate complex A/B and multivariate testing initiatives end-to-end, including hypothesis development, statistical validation, and translating outcomes into long-term strategy; establish testing governance and own the roadmap for experimentation.
  • Conduct advanced analyses of customer behavior, segmentation, and purchasing patterns to generate actionable insights that directly shape marketing strategies, promotional planning, and ecommerce growth initiatives; recommend and implement changes in partnership with stakeholders.
  • Champion continuous optimization by identifying systemic performance gaps, recommending innovative solutions, and ensuring accountability for execution across teams; set KPIs and track progress against them.
  • Exercise independent judgment to assess competing priorities, allocate resources effectively, and make sound, strategic decisions aligned with business objectives; escalate only when cross-functional alignment or resourcing constraints require it.
  • Present insights and strategic recommendations to senior leadership and stakeholders, influencing decisions through clear, data-driven storytelling and owning follow-through on outcomes.
  • Works effectively with others in a team environment to accomplish organizational goals and to identify and resolve problems.
  • Exhibits and adheres to the established Visual Comfort Company Values.
  • Must demonstrate commitment, dependability, punctuality, and adherence to agreed-upon schedule. While being present in the workplace to effectively collaborate and communicate amongst co-workers and teams.

Requirements

  • Bachelor’s degree in a quantitative field (e.g., statistics, mathematics, business analytics) required; advanced degree preferred.
  • 7+ years of progressive experience in an analytical role, preferably within marketing, ecommerce, or web analytics.
  • Proficiency in SQL (writing and running queries) is required, along with large-scale data analysis and advanced Excel skills (formulas, pivot tables, data visualization, VBA).
  • Extensive experience leveraging web analytics platforms (Google Analytics, Adobe Analytics) to drive data-driven strategies, optimize digital performance, and inform executive decision-making. Skilled in advanced configurations, custom reporting, and attribution modeling.
  • Proficient in business intelligence and data visualization tools (Looker, Tableau, Power BI), with a proven track record of developing interactive dashboards, complex data models, and predictive analytics to support organizational goals.
  • A/B testing experience is required, with familiarity in platforms such as Google Optimize, Fullstory, Adobe Analytics, or Bloomreach.
  • Strong analytical and problem-solving skills with a proven ability to derive actionable insights from data.
  • Exceptional communication skills with experience presenting to stakeholders at various levels.
  • Self-starter with strong organizational skills, ability to prioritize multiple tasks, and work independently and collaboratively.
  • Experience in luxury or high-end consumer products is a plus.
  • Exceptional organizational and time management skills, with a strong attention to detail
  • Ability to prioritize and handle multiple tasks and changing priorities
  • Ability to achieve results both independently and through others by fostering a spirit of teamwork and cooperation
  • Demonstrate exceptional communication across all contact channels, including email, chat and phone
  • Available to work a flexible schedule including weekends, early mornings, late evenings
  • Equivalent combinations of education and experience will be considered for this role

Preferred

  • Experience in luxury or high-end consumer products is a plus.

Benefits

  • Work-Life Balance: Monday – Friday, 8:00am – 5:00pm
  • Training & Development : A comprehensive and structured training program, complemented by ongoing education and opportunities for career advancement.
  • Paid Time Off: Generous vacation accrual and paid time off policies.
  • Holidays: 7 paid holidays per year, in addition to 2 floating holidays.
  • Compensation: Competitive compensation plan
  • Health Benefits : Visual Comfort pays the majority of employees medical, vision, and dental coverage, available starting the first of the month following your start date.
  • Insurance: Company-provided life insurance and short-term disability coverage.
  • Retirement: 401(k) plan with company matching up to 4%, available beginning the first of the month following your hire date.
Visual Comfort & Co. logo

Visual Comfort & Co.

Discover the power and beauty of lightVisual Comfort & Co. is the premier resource for decorative lighting, architectural lighting, and ceiling fans from the most influential designers in the world. Our community of interior designers, architects, lighting designers, builders, contractors, e-tailers, retailers, distributors, and consumers shares a modern sensibility, an affinity for great design, and a passion for elevating their built environment. Moreover, they value quality craftsmanship, investing in premium design elements because they truly value the longevity and distinction these details bring to a space.We are proud to be pioneers in partnering with extraordinary designers. Each of our design partners brings their own unique vision to the creation of beautiful lighting, extending the range of what we do and who we reach. It is our privilege to bring their designs to life, and we’re thrilled they are the company we keep. As we’ve grown, Visual Comfort & Co. has become home to the world’s most expansive selection of premium lighting & fans. We are one company, one source, & one brand—tirelessly building on the promise that still rings true in the name of our original business. We’ve organized our vast portfolio into a series of curated collections (Signature, Modern, Studio, Fan, and Architectural) that make it easier to find the product, style, & price range you want for any size & type of project. Our selection aims to meet a diversity of needs and preferences, and our shopping experience (in our showrooms and online) is designed to share a representative range of our products in an optimal setting. We are committed to assisting our customers through every step of their Visual Comfort & Co. journey, providing exceptional support and personalized assistance to ensure satisfaction. Our dedicated team strives to exceed customer expectations by providing a seamless and enjoyable experience from selection to installation.

Founded in 1987
Houston, Texas, USA
1.2K employees (79 in marketing)

Traffic Signals

Monthly Visitors
692.5K
Monthly Google Ads Budget
$52.4K
Traffic Source Mix
Search
31.3%
Direct
61.1%
Referral
4.2%
Social
2.1%
Paid
1%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
41 (4% of company)
Median Career Experience
18 years
Median Tenure
12.1 years

Funding

Last Raise
Series Unknown, 5 years ago

Funding History

  • Jun 2021
    Series Unknown

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