Responsibilities

• Own and evolve Speak’s global marketing analytics function, including dashboards, attribution, experimentation, and incrementality/MMM.
• Partner with growth globally teams to guide investment decisions across performance, CRM, brand (TV, OOH), ASO/SEO, influencer, and offline channels.
• Design and manage the analytics infrastructure that supports accurate, fast, and scalable insights across markets and platforms
• Build and operationalize frameworks for measuring CAC, LTV, ROI, incrementality, and media efficiency.
• Accelerate experimentation velocity by supporting the design, execution, and analysis of A/B and market-level tests across creatives, lifecycle, and product surfaces.
• Collaborate cross-functionally with product, engineering, and finance teams to identify levers for acquisition, retention, and monetization.
• Shape forward-looking strategy by analyzing media fatigue, market saturation, and competitive benchmarks.
• Hire and mentor junior team members, scaling the team alongside the business

Requirements

• 5–7+ years of experience in high-performance analytics roles, with at least 3 years focused specifically on growth or marketing analytics.
• Deep familiarity with multi-channel marketing measurement, including attribution systems, LTV/CAC frameworks, and MMM/incrementality testing.
• Expertise in SQL, plus hands-on experience with BI tools like Mode, Looker, or Tableau.
• Experience designing and running marketing and pricing/packaging experiments (creative tests, landing pages, CRM, geo tests, etc.).
• Demonstrated ability to influence growth, product, finance, and marketing stakeholders with clear, actionable insights.
• Strategic mindset—someone who can zoom out and prioritize, not just execute analyses.
• Clear, compelling communicator who can explain complex ideas to non-technical audiences.

Preferred

• Experience working on multi platform consumer subscription or mobile app products
• Exposure to marketing mix modeling (MMM) and brand measurement
• Proficiency in Python or R for deeper modeling or statistical analysis
• Prior experience building out marketing analytics functions from scratch
• Global growth experience or exposure to multi-geo go-to-market strategies