Responsibilities

• Own Campaign Measurement and Performance Reporting
• Lead reporting for agency-managed media campaigns, digital programs, and Salesforce-driven initiatives
• Build and maintain dashboards that give marketing leadership clear visibility into performance, trends, and ROI
• Ensure consistent reporting standards across channels, teams, and stakeholders
• Translate raw campaign data into performance narratives that drive decisions
• Collaborate on Campaign Planning
• Use Airtable to support campaign hierarchy, planning and tracking
• Structure and optimize how campaign and performance data is organized and accessed by the marketing team
• Bridge gaps between Airtable workflows and Salesforce where needed
• Ensure operational data is clean, consistent, and accessible

Requirements

• 5-8+ years of experience in marketing analytics, growth analytics, or demand gen analytics
• Deep hands-on experience with Salesforce data, including funnel reporting, campaign tracking, and pipeline analysis
• Experience working with Airtable for campaign tracking, workflow management, or operational reporting
• Strong SQL skills and working proficiency with at least one BI tool (Tableau, Looker, Power BI, Snowflake Intelligence, etc.)
• Proven ability to analyze and improve full-funnel conversion from lead to pipeline
• Experience with multi-touch attribution modeling and campaign ROI analysis
• Track record of translating data into investment decisions, not just reports
• Ability to work cross-functionally with Marketing, Sales, Ops, and Finance and influence decisions with data

Nice to Have

• Experience in healthcare, biotech, diagnostics, or life sciences marketing
• Experience managing agency relationships and measuring agency-managed campaign performance
• Familiarity with marketing automation platforms (Eloqua, Marketo, HubSpot, Pardot)

Benefits

• Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!
• All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.