Marketing Analytics Manager

Boston, MA (Hybrid)

$135K/yr – $155K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own paid media analytics and governance, turning cross‑channel performance into investment decisions that drive revenue and ROI, while aligning data, attribution, and reporting standards across teams.

  • Growth Analytics: Own cross‑channel reporting and dashboards, linking performance to leads, bookings, pax, CPA, and ROI.
  • Attribution & Data: Collaborate with Analytics and agencies to evolve multi‑touch attribution, data matching, and first‑party data development.
  • Governance & Forecasting: Champion data governance and reporting consistency, and align spend projections with performance trends.

Job Description

Own paid media analytics and governance, turning cross‑channel performance into investment decisions that drive revenue and ROI, while aligning data, attribution, and reporting standards across teams.

  • Growth Analytics: Own cross‑channel reporting and dashboards, linking performance to leads, bookings, pax, CPA, and ROI.
  • Attribution & Data: Collaborate with Analytics and agencies to evolve multi‑touch attribution, data matching, and first‑party data development.
  • Governance & Forecasting: Champion data governance and reporting consistency, and align spend projections with performance trends.
Grand Circle Corporation logo

Grand Circle Corporation

We’re in the business of changing lives—starting with yours. If you want your workdays to be exciting, challenging, and rewarding, consider a career at Grand Circle Corporation (GCC).GCC is the largest U.S. provider of international vacations for Americans aged 50 and older. We’re a family of three brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel. Our small group sizes, unsurpassed value and excellence, and unique itineraries position us as the industry leader in travel and discovery.GCC works hard to provide a workplace that is stimulating, fulfilling, and meaningful for our associates—an environment where personal passion and professional potential are explored equally. Our associates are curious, compassionate, and hard-working people that strive for excellence. But we also like to have fun along the way. At GCC, we constantly challenge each other to try new things and find innovative ways of doing business. We encourage risk-taking in our associates—and we understand the value of learning from our mistakes.Global citizenship is central to our success. Through Grand Circle Foundation, we commit our time, energy, and resources to the communities in which we live and explore. There are volunteer opportunities throughout the year; in fact, more than 95% of our associates participate. Whether biking the Pan-Mass challenge to support cancer research or helping a homeless veteran move into a new apartment, our associates help change the world every day. This emphasis on maximizing each person’s potential in body, mind, and heart embodies the true spirit of GCC.We’ve been providing impactful, intercultural experiences for our travelers for decades. If you want a career that will change lives—both for our travelers and for yourself—view our open positions and submit an application today.To learn more about our company values and our history, visit www.gct.com/general/about-us.

Founded in 1978
Boston, Massachusetts, USA
2K employees (114 in marketing)

Traffic Signals

Monthly Visitors
429K
Monthly Google Ads Budget
$284
Traffic Source Mix
Search
29.7%
Direct
60.8%
Referral
7.6%
Social
1.5%
Paid
0.3%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
60 (3% of company)
Marketing Roles Posted (Last 30 Days)
1