Responsibilities

• Own marketing's funnel metrics and performance standards - defining consistent definitions for MQLs, pipeline contribution, conversion rates, and channel ROI across the org.
• Build and maintain dashboards for channel owners, campaign managers, and marketing leadership across HubSpot, Salesforce, and BI tooling; automate recurring reports to reduce manual overhead and increase visibility.
• Establish standardized reporting cadences - weekly, monthly, and quarterly - and ensure metrics roll up consistently across teams.
• Proactively surface performance trends, anomalies, and opportunities; develop executive-level reporting that translates marketing performance and ROI into clear narratives leadership can act on.
• Build and maintain spend vs. pipeline impact models and monthly insight briefs that support investment decisions and flag what the team should pay attention to next.
• Partner with marketing leadership during planning cycles to model forecast scenarios, validate targets against historical data, and serve as the analytical voice in budget discussions with RevOps and Finance.
• Build and operationalize a measurement framework for marketing tests and pilots - defining success metrics upfront, tracking outcomes rigorously, and delivering what-if analyses that support strategic channel and investment decisions.
• Maintain campaign tracking infrastructure in partnership with RevOps: UTM conventions, CRM campaign setup, naming standards, and attribution logic - and advocate for marketing's measurement needs in cross-functional system discussions.
• Maintain a shared glossary of marketing metrics and data definitions; partner with RevOps on data enrichment initiatives to keep contacts, accounts, and opportunities complete.
• Train channel owners on self-serve dashboards, build audience segmentation reports, and act as marketing's representative in data governance discussions.

Requirements

• 5+ years of experience in marketing analytics, performance insights, or a closely related role - ideally in B2B SaaS with a complex, multi-touch funnel
• Strong understanding of marketing tech stacks - you understand how data flows between them, where it breaks, and how to fix it
• Proficiency with BI tools and comfort building dashboards from scratch
• Analytical rigor paired with strong business judgment - you know which metrics matter and can explain why to a non-technical audience
• Skilled data storyteller - you can translate a complex analysis into a clear narrative and a clear recommendation
• Fluency with AI tools for data analysis, synthesis, and reporting - used to accelerate quality work, not replace judgment

Preferred

• Familiarity with attribution models in a multi-touch, multi-channel B2B environment
• Experience with ABM measurement and account-level reporting
• Experience supporting marketing planning and forecasting at a leadership level
• Exposure to data enrichment tools and workflows (e.g., Clearbit, ZoomInfo, or similar)

Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
• FSA and HSA Spending Account.
• 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
• 401(k) plan with company match.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
• Generous home office stipend to support your remote workspace.
• Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
• Charitable giving program and paid volunteer time off with registered non-profits.