Responsibilities

• Own the Development and refinement of multi-touch attribution (MTA) and marketing mix modeling (MMM) approaches to measure ROI across paid media, organic, and other channels.
• Leverage experimentation frameworks such as A/B testing and incrementally studies to optimize campaign effectiveness.
• Build and implement intuitive dashboards that reveal trends and patterns, enabling stakeholders to quickly understand and act on data.
• Develop data-driven marketing KPIs, including customer acquisition cost (CAC), lifetime value (LTV), and campaign ROI, to assess the efficiency of marketing spend and channel performance. Coordinate data requirements and business processes across teams to ensure alignment with company objectives.
• Act as a strategic thought partner and mentor, sharing best practices and guiding junior analysts in analytical rigor and business context.

Requirements

• Master’s degree, or foreign equivalent, in Marketing, Applied Analytics, or Mathematics plus five years of experience in the job offered or in any occupation in related field.
• (1) Data Analytics & Reporting; (2) SQL; (3) Data Visualization; (4) Marketing Research & Analysis; (5) A/B Testing & Experimentation Frameworks; (6) Multi-Touch and Marketing Mix Modeling; (7) ETL and Data Pipeline Development; (8) Cloud Data Warehousing (Snowflake); (9) NoSQL Databases (DynamoDB); (10) Statistical Analysis; (11) Machine Learning Fundamentals.
• Any suitable combination of education, training and experience is acceptable.

Benefits

• 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
• Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
• 401(k) with a 3.5% match and immediate vesting
• Meal program available for both lunch and dinner
• Pre-tax benefits, including a $1,000 HSA match
• Life and accidental insurance
• Flexible PTO