Responsibilities

• Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel, spanning from brand awareness to conversion.
• Work with the marketing team on website A/B testing with the goal of increasing time on site and lowering bounce rate.
• Partner with other analytics teams within the organization to drive a single source of truth for KPIs while progressing the data quality forward with a focus on data democratization.
• Partner closely with the data engineering team to manage data collection, transformation, and storage practices.
• Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long-term strategic objectives.
• Evaluate new opportunities, synthesize and translate findings, develop go-forward plans, and develop the tools to guide and monitor execution.
• Lead the creation of compelling data visualizations and interactive dashboards that effectively communicate the narrative of our marketing initiatives.
• Optimize reporting processes and implement automated alerts to swiftly identify and address potential issues and opportunities.

Requirements

• Bachelor's degree in a quantitative discipline, such as Mathematics, Economics, Computer Science, Statistics, or Engineering; advanced degree is a plus.
• 8+ years of experience in business analytics with 4+ years of analytics experience across media buying teams, preferably in a fast-paced and high-growth
• Experience defining a clear and innovative marketing analytics strategy with a robust roadmap and delivering against it.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Demonstrated success influencing senior level stakeholders on strategic direction based on recommendations backed by in-depth analysis.
• Strong expertise in data manipulation and analysis using SQL (Python and R experience are a plus); adept at constructing and optimizing advanced queries for complex data sets (BigQuery experience a plus).
• Technical expertise with respect to mining and modeling data with the ability to create views and tables or schedule queries for data democratization.
• Strong knowledge of Tableau or similar data visualization tools.
• Experience with media platforms such as Google Analytics, Heap, Facebook Ads Manager, Google Ads, etc.
• Experience with experimental design (A/B and multivariate tests) and statistical analysis to drive business decision making.

Preferred

• Python and R experience are a plus
• BigQuery experience is a plus