Marketing Analytics Lead

New York City, NY (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own the analytics backbone for growth by delivering end-to-end measurement, attribution, and data-driven insights that shape marketing bets and channel strategy.

  • Growth Analytics: Own the entire analytics workflow from models and dashboards to actionable insights that steer roadmap decisions.
  • Measurement & Attribution: Continuously improve how we measure impact across channels using analysis and experimentation.
  • Insights & Decisions: Partner with marketing to surface analyses that answer key growth questions and inform strategy with data-driven narratives.

Job Description

Responsibilities

  • Own marketing analytics end-to-end: Take full ownership of the marketing analytics workflow—from models and dashboards to insights that shape team priorities and roadmaps.
  • Own and evolve measurement + attribution: Develop, maintain, and constantly improve our marketing measurement and attribution through analysis and experimentation.
  • Deliver high-impact insights: Partner closely with marketing stakeholders to proactively identify and lead analyses that answer key strategic questions, uncover growth and efficiency levers, and inform channel strategy.
  • Drive scientific decision-making: Use experimentation data, forecasting, and predictive analysis to inform forward-looking marketing and growth strategy.
  • Champion a data-first culture: Guide teams to interpret and act on data, write clear documentation, and lead by example in driving evidence-based decisions.

Requirements

  • Have 4–8 years of experience: You've owned marketing analytics at a fast-paced, high-growth company.
  • Are a marketing attribution expert: You've seen it all when it comes to attribution, from relying on in-platform numbers to MTA or MMM, and you have strong perspectives about what solutions should be used when.
  • Are well versed in growth marketing: You've worked hand-in-hand with performance marketing teams before and have a deep understanding of growth marketing priorities, projects, and challenges, including channel-specific nuances.
  • Bring strong technical skills: You write clean, performant SQL and are comfortable working in our existing data stack (dbt, Fivetran). You can navigate and build on top of established data models—no need to build pipelines from scratch.
  • Are curious, strategic, and outcome-oriented: You proactively shape the right questions, translate complex data into clear, actionable insights, and balance speed with depth to drive high-impact decisions.
  • Communicate complex ideas with clarity: You distill deep analysis into crisp, actionable takeaways, whether writing a Notion doc or presenting to leadership, and you earn trust across cross-functional teams.
  • Are motivated by impact and mission: You believe in the power of food as medicine to transform healthcare and are excited to improve lives at scale by contributing to Nourish's mission.
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Nourish

3.1 Glassdoor

Nourish is addressing the root cause of the chronic disease crisis through AI-powered, insurance-covered virtual nutrition care. We are tackling one of the most important problems in the world — our broken healthcare system. We are building a digital health system that is patient-friendly, prioritizes lifestyle change, delivers outcomes, and lowers costs.

Founded in 2021
USA
2.4K employees (21 in marketing)
50% recommend to a friend

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$711.4K
Traffic Source Mix
Search
40%
Direct
53.8%
Referral
3.5%
Social
1.6%
Paid
1%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
17 (1% of company)
Median Career Experience
7 years
Median Tenure
1.3 years

Funding

Total Funding
$113.1M
Last Raise
$70M
Series B, 11 months ago

Funding History

  • Apr 2025
    Series B • $70M
  • Mar 2024
    Series A • $35M
  • Feb 2023
    Seed • $8M

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