Marketing Analytics Director | United States | Remote

USA (Remote)

$179K/yr – $214K/yrDirector/Executive8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and orchestrate the revenue analytics spine for a high-growth SaaS/PLG, marrying forecasting, causal inference, and AI-driven automation to steer GTM strategy and budget allocation across demand gen, regions, and events.

  • Own forecasting and target setting to balance funnel volume with lead quality for Grafana Cloud conversions and retention.
  • Build AI-driven models for attribution, MMM, and LTV; deploy agentic insights and autonomous workflows to flag funnel shifts and auto adjust spend.
  • Convert complex analytics into executive-ready narratives for the board and leadership.

Job Description

Responsibilities

  • Strategic GTM Partnership: Serve as the primary strategic partner to the GTM Leadership team (VP of Demand Gen, VP of Regional and Events, Head of Marketing Ops, CMO, Revenue Operations, Sales leadership and more), translating complex data into a clear roadmap for demand generation and revenue growth.
  • Dual-Track Target Setting: Architect and own a sophisticated forecasting framework that balances top-of-funnel volume with high-intent lead quality, optimized for Grafana Cloud conversion and retention.
  • Predictive Modeling and ROI: Develop and maintain machine learning models (Attribution, MMM, LTV) to predict campaign impact and steer budget allocation toward the highest-ROI channels.
  • Data Warehouse Architecture: Oversee the structure of marketing data within Google BigQuery, ensuring a scalable single source of truth that connects product usage data with marketing touchpoints.
  • Causal Inference and Inflection Hunting: Move beyond descriptive analytics to perform causal inference and predictive trend analysis. When the data shows an anomaly, isolate the window and dig in.
  • Executive Storytelling: Transform technical data outputs into clear, compelling narratives for the executive team and board. Deliver a succinct read and go deep where pushed.
  • Utilizing AI and Automation: Agentic Insights: Deploy LLM-powered agents to monitor BigQuery datasets and automatically flag quality shifts in the funnel before they impact revenue.
  • Utilizing AI and Automation: Autonomous Workflows: Implement orchestration patterns to build self-healing data pipelines and automated responses to market signals, such as automated spend shifts based on conversion anomalies.
  • Utilizing AI and Automation: Predictive Quality Scoring: Build and deploy AI-driven scoring models that separate high-value potential users from low-signal volume, helping Sales and Marketing prioritize effectively.

Requirements

  • 8+ years in Marketing Analytics, GTM Strategy, or Data Science, with at least 2 years in a lead architect capacity (IC track or player-coach; people management not required) within a high-growth SaaS or PLG environment.
  • Demonstrated history as a force multiplier. You can point to specific tooling, rituals, evaluator systems, or frameworks you built that made other analysts or the broader org measurably better.
  • Data Science and Engineering: Mastery of SQL and Python required. Deep experience architecting data environments in Google BigQuery, Snowflake, or similar warehouses.
  • Hands-on AI fluency as a builder, not a user. You have built and shipped agentic systems with Claude Code, MCP, or comparable tools. You understand where LLMs fail and how to design around those limitations. You have built evaluator agents, prompt-grading systems, or analytical quality tooling in production.
  • Automation Proficiency: Hands-on experience building complex logic and integrations using N8N, custom API orchestration, or MCP-based tooling.
  • Visualization and BI: Advanced proficiency in modern data stack visualization tools (Grafana, Looker, Tableau) to build executive-grade dashboards.
  • Strategic Acumen: Proven ability to create structure in highly ambiguous environments and build target-setting frameworks from scratch.
  • MarTech Ecosystem: Deep familiarity with connectivity between Salesforce, marketing automation, and product-led data streams.
  • Executive presence with experience presenting to executive and board audiences, including sound judgment about what data is and isn't ready to share up the chain.

Nice to have

  • Education: Bachelor's or Master's degree in a quantitative field (Data Science, CS, Statistics, Business Analytics). MBA or MS in Data Science is a significant plus.

Benefits

  • 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
  • Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
  • Transparent Communication – Expect open decision-making and regular company-wide updates.
  • Innovation-Driven – Autonomy and support to ship great work and try new things.
  • Open Source Roots – Built on community-driven values that shape how we work.
  • Empowered Teams – High trust, low ego culture that values outcomes over optics.
  • Career Growth Pathways – Defined opportunities to grow and develop your career.
  • Approachable Leadership – Transparent execs who are involved, visible, and human.
  • Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
  • In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
  • Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Graf Grafana Shutdown Days to allow the team to really disconnect.
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Grafana Labs

4.1 Glassdoor

Grafana Labs provides an open and composable observability stack built around Grafana, the leading open source technology for dashboards and visualization. There are 5,000+ Grafana Labs customers, including Bloomberg, Citigroup, Dell Technologies, Salesforce, and TomTom, and 25M+ Grafana users around the world. Grafana Labs helps companies achieve their observability goals with the LGTM Stack, which features scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo) as well as extensive enterprise data source plugins, dashboard management, alerting, reporting, and security. The fully managed Grafana Cloud offering helps organizations get observability up and running easier and faster, with turnkey solutions for Kubernetes and infrastructure monitoring, incident response management, load testing, application observability, and more. Grafana Labs is backed by leading investors Lightspeed Venture Partners, Lead Edge Capital, GIC, Sequoia Capital, Coatue, J.P. Morgan, and CapitalG. Follow Grafana Labs on LinkedIn and Twitter or visit grafana.com.

Founded in 2014
New York, New York, USA
1.8K employees (183 in marketing)
74% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$128.6K
Traffic Source Mix
Search
55.3%
Direct
34.6%
Referral
8.2%
Social
0.8%
Paid
1%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
74 (4% of company)
Median Career Experience
12 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$1.1B
Last Raise
$250M
Series E, 4 days ago

Funding History

  • Mar 2026
    Series E • $250M
  • Aug 2024
    Secondary Market
  • Aug 2024
    Series D • $270M

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