Responsibilities

• Measurement Vision, Strategy & Governance - Own the enterprise vision for marketing measurement, balancing short‑term ROI, long‑term brand building, and learning.
• Establish and govern measurement standards, operating principles, and decision frameworks used across brands and channels.
• Define what measurement questions matter at the enterprise level—and which do not—creating focus and clarity.
• Ensure consistency across brands while allowing intentional flexibility based on business context.
• Business Integration & Executive Partnership - Act as a strategic thought partner to senior marketing, finance, and business leaders on investment decisions.
• Frame measurement insights in the context of trade‑offs, opportunity cost, and risk, not just performance.
• Simplify complex data, analytics, and insights into clear thought leadership, performance storytelling, and compelling narratives—translating complexity into messaging the organization can use to drive decisions, action, and momentum.
• Guide the measurement POV in annual planning, execution, and multi‑year growth discussions.
• People & Leadership Development - Lead and develop talent across measurement and analytics roles.
• Build a strong bench of leaders who can independently drive measurement strategy.
• Create clarity of roles, decision rights, and accountability.
• Coach leaders on enterprise thinking, not just analytical rigor.
• Advanced Measurement Portfolio (MMM, Causal, Incrementality) - Provide leadership oversight for MMM, econometric, and causal measurement strategies—not as a practitioner, but as an owner of quality and application.
• Set expectations for how different methods are used, combined, and interpreted.
• Decide when advanced analytics are worth the investment, and when simpler approaches are sufficient.
• Coach your team and stakeholders to elevate outputs that directly inform planning, optimization, and budget decisions.
• MarTech, Measurement Innovation, & Future Readiness - Bring a forward‑looking, marketing‑led perspective on the application of marketing technology— maximizing existing investments and anticipating emerging tools and capabilities can improve marketing analytic practices.
• This role will serve as a key marketing liaison for marketing technology, partnering closely with IT to ensure marketing applications and platforms are integrated, scalable, and effectively enable modern marketing practices.
• Set the innovation agenda for marketing measurement, including AI, automation, and predictive approaches. Decide where experimentation is valuable and where standardization is required.
• Ensure innovation translates into durable capability, not one‑off pilots.

Requirements

• 15+ years in marketing measurement, analytics leadership, or performance strategy.
• Demonstrated experience influencing executive decision‑making.
• Strong understanding of brand and performance measurement trade‑offs.
• Experience operating in complex, matrixed, multi‑brand environments.
• Ability to lead through context, alignment, and prioritization rather than direct control.

Preferred

Benefits

• We provide a broad portfolio of benefits to keep you and your family at your best.
• Land O\'Lakes is Where Your Future Takes Root.
• Land O’Lakes and our global entities support diversity in employment practices.