Responsibilities

• Lead end-to-end marketing analytics and optimization across the campaign lifecycle, including opportunity sizing, audience targeting, test design/execution, performance reporting, and insight generation.
• Partner closely with clients/stakeholders to manage the portfolio of work, define the delivery approach, and recommend strategy and experimentation to meet business objectives.
• Provide both tactical and strategic marketing insights through analytics, reporting, and advanced data visualization techniques.
• Solve complex problems and translate complex analytical results into clear, actionable insights.
• Leverage an evolving suite of analytics tools, including cloud migration and next-generation analytical applications.
• Profile, wrangle, and prepare data from diverse sources to support analytical work.
• Write data transformation logic using languages such as Python & SQL
• Build trusted relationships across a matrixed organization.
• Stay current on industry trends and continuously evaluate new tools and methods to address evolving business needs.
• Take direction effectively while working independently with limited supervision.

Requirements

• BS Degree in an applicable STEM discipline and 5+ years of related Marketing Analytics experience
• Hands-on experience in delivering analytics and insights to multiple levels of management (Including Test Design, Financials, Conversion/Response Reporting, Response Analysis, Incremental Analysis, Response Profiling and Target/Segmentation Analysis)
• Experience working with Snowflake, AWS and advanced level database querying languages (SQL, HQL, SparkSQL) with modern cloud-based data architectures.
• Technical understanding of data extraction, transformation, and load processing.
• Proficiency in web analytics (Adobe Insight/Adobe Site Catalyst).
• Experience with dynamic and interactive reporting applications (i.e., Tableau, Databricks)
• Tangible experience with business strategy and tactical implementation.
• Strong written and oral presentation / communication skills – the ability to convey complex information simply and clearly to senior business leaders
• Ability to work and collaborate with and influence internal and external partners.
• Problem-solving skills are essential. Must be able to think outside the box to implement creative solutions that solve business problems.

Benefits

• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.