Marketing Analytics Associate - Card Data & Analytics

Wilmington, DE (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own data collection, validation, and rapid analytics to drive acquisition improvements and cross-functional decisioning with marketing and product teams.

  • Data Infrastructure: establish concise, trend-focused analytics from large data sets to support growth targets.
  • Insights Delivery: turn campaign and customer behavior analyses into clear recommendations for strategy and audience decisioning.
  • Experiment & Reporting: measure A/B test results and maintain ongoing performance dashboards for senior stakeholders.

Job Description

Responsibilities

  • Devise and evaluate methods and procedures for collecting and validating data across digital channels
  • Analyze customer behavior and campaign performance to identify actionable opportunities to improve acquisition outcomes
  • Partner with digital channel marketing and product teams to deliver insights that inform strategy and execution
  • Build concise, timely analytics on key trends from large datasets to support growth targets
  • Synthesize complex analyses into clear recommendations for marketing strategy and audience decisioning
  • Measure and report results of A/B (split) tests and other experiments to guide optimization decisions
  • Develop and maintain reporting and performance measurement to support ongoing decision-making
  • Present insights and recommendations to senior stakeholders through clear narratives and data visualizations

Marketing Team

Marketing Roles Posted (Last 30 Days)
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