WHITEFISH CREDIT UNION ASSOCIATION

Marketing Analyst

Missoula, MT (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive data‑driven marketing insights for Whitefish Credit Union by owning reporting, dashboards, and analytics to guide campaigns and growth.

  • Own marketing reporting, dashboards, and ad hoc analyses to guide campaigns.
  • Must-have: 3–5 years of marketing analytics with dashboards and reports.
  • Collaborate across Marketing, IT, Lending, branches to optimize ROI and strategy.

Job Description

Responsibilities

  • The Marketing Analyst serves as the primary owner of marketing reporting and analytics for Whitefish Credit Union. This role performs quantitative and qualitative analysis to evaluate programs, products, services, and markets, providing clear, data-driven insights and recommendations that inform marketing decisions.
  • The Marketing Analyst maintains and enhances marketing data systems, develops recurring and ad hoc reports and dashboards, and supports campaigns by turning data into actionable guidance for the marketing team and leadership.
  • This position helps ensure that marketing investments are measured effectively and aligned with member needs, market opportunities, and organizational goals.
  • C conducts market, member, and product analysis to understand sales potential, market conditions, and opportunities for growth.
  • Uses tools such as Google Analytics, BlastPoint, HubSpot data, and internal reports to identify trends in member behavior, product interest, and channel performance.
  • Translates findings into clear, practical recommendations that support positioning, targeting, and campaign planning.
  • Serves as the primary owner of marketing reporting and analytics, including recurring and ad hoc reports for leadership and the Board.
  • Tracks and reports on all marketing and donation expenses by market and campaign, providing monthly variance reports and forecasts.
  • Lead the development and ownership of marketing campaign goals and objectives in partnership with key internal stakeholders, ensuring alignment with broader organizational priorities.
  • Conduct benchmarking analysis to evaluate performance and identify opportunities to expand and optimize marketing initiatives.

Requirements

  • Knowledge of marketing principles, channels, and performance measurement.
  • Strong analytical skills, including experience working with spreadsheets, reports, and basic statistical concepts.
  • Ability to work occasional evenings and weekends for credit union events, up to 10 events per year.
  • Valid Montana driver's license and good driving record, plus the ability to maintain insurability under Whitefish Credit Union’s vehicle insurance policy.
  • Ability and willingness to travel to branches and events in support of marketing initiatives.
  • Ability to communicate effectively in person, in writing, and over the phone with internal and external stakeholders; courtesy and tact are essential.
  • Ability and willingness to interact calmly and professionally with people from all backgrounds.
  • Ability to multitask, prioritize, and organize day-to-day responsibilities with attention to detail and timeliness.
  • Ability to follow oral and written instructions.
  • Ability to work with others effectively, listen well, share work-related information, and be tolerant of others’ work styles.