Drive Waupaca Foundry's digital marketing and communications plan to support lead generation and brand alignment.

• Implement and facilitate annual digital marketing/communications plan for Waupaca that support and facilitate development and implementation of industry and customer-specific marketing and communication plans.
• Development and execution of brand alignment and lead generation strategy to guide and drive customers through the lead generation marketing funnel (awareness, consideration, quote request and PO).
• Lead the marketing distribution channels: events and trade shows, website and related digital marketing, internal / external communications, social media, email, etc. with support of 3rd party vendors.
• Lead, organize and participate in external events: Industry and customer exhibits, industry trade show participation, marketing and communications seminars.
• Manage/lead all Sales related company communications (internal/external).
• Report marketing effort performance to Director of sales operations of lead generation and marketing/communication activities for growth and impact of efforts, brand awareness and market position.
• Support sales/operations as needed and or required (i.e., presentations, communications, etc.).