Responsibilities

• Collaborate with marketing stakeholders to understand business requirements and translate them into technical specifications.
• Develop dashboard wireframes that align stakeholders on scope and functionality, including structure, layout, content hierarchy, navigation, interactions, and user flow.
• Build SAP Analytics Cloud stories using approved dashboard wireframes.
• Conduct data analyses to identify trends and insights that support business decision-making.
• Design, develop, and maintain business intelligence solutions for the marketing organization.
• Ensure data accuracy, integrity, and security across Marketing Intelligence solutions.
• Manage testing, troubleshooting, and Incident Response Management for owned dashboards.
• Analyze data within the data warehouse and collaborate with data engineers to optimize solutions for performance.
• Independently execute projects and tasks from ideation through delivery.
• Proactively work with cross-functional teams to access required resources and data.

Requirements

• Bachelor’s degree or equivalent experience.
• Advanced proficiency in SQL.
• Experience with SAP Analytics Cloud.
• Experience with Tableau.
• Ability to work with multiple and large datasets.
• Strong data analysis and business intelligence capabilities.
• Ability to understand marketing metrics and KPIs.
• Strong understanding of marketing demand funnels and attribution models.
• In-depth knowledge of reporting objects such as lead, contact, opportunity, and account.
• Excellent written and verbal communication skills, including the ability to simplify complex ideas, processes, and data structures.

Preferred

• Experience with SAP Datasphere.
• Experience with Python.
• Relational database experience.
• Experience analyzing datasets related to customer journeys and demand funnels.
• Interest or experience working with marketing technology platforms and tools such as Salesforce, Marketo, Adobe Analytics, and SAP Business Data Cloud.