Marketing Analyst (Richardson, TX) at ARGO | Richardson, TX

ARGO

Marketing Analyst (Richardson, TX)

Richardson, TX (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive marketing analytics and automation for direct-to-consumer campaigns, shaping customer journeys from awareness to retention.

Own multi-channel campaigns (email/SMS) and journey optimization.
Must-have: 5+ years in marketing with 3+ years digital marketing and direct-to-consumer experience.
Standout: Expertise in CDP, CRM tools (Salesforce), and data visualization.

Job Description

Responsibilities

Marketing Plans
Have an in-depth understanding and the application of customer journey stages, especially how our solution generates earlier engagement in the Awareness and Consideration phases of the journey.
Create best practice methods and specific customer engagement campaign models using scientifically proven engagement methods.
Plan, develop, and monitor digital (email and SMS) campaign performance and channel tracking.
Translate requirements into technical specifications for development, data, and reporting teams and, conversely, technical approaches into easily digestible insights.
Define, design, and communicate storyline and demonstration on value proposition to customers.
Create best practice-based templates to facilitate rapid customer implementation.
Define and design campaigns for each stage of the customer journey, from prospect nurturing through awareness, influencing conversion, onboarding, soliciting feedback, customer management, retention, and relationship expansion, which are automated, and staff led to optimize use of staff?
Recommend campaign optimizations to reduce customer friction and increase customer engagement.
Devise and evaluate methods for collecting data, such as surveys, questionnaires, focus groups, opinion polls, etc., interpret, organize, and present actionable findings to clients.

Requirements

5+ years of marketing experience with a minimum of 3+ years of digital marketing experience in sales campaign execution, online commerce, survey tools or related fields
Experience in Financial Services preferred.
Experience and responsibility for direct-to-consumer marketing through digital and retail channels such as consumer goods, financial services, with direct-to-customer experience in acquisition, relationship, and retention management.
Knowledge of the psychology of consumer buying patterns and behaviors
Education - Bachelor’s Degree with studies in Marketing, Market Research, Business Administration or similar
Able to travel to customer sites or industry events up to 15% of the time.
The Marketing Analyst is a subject matter expert with direct-to-consumer sales and marketing experience.
- Marketing campaign execution
- Customer Journey Mapping and experience optimization
- Customer survey and measurement programs including Voice of Customer NPS

Preferred

Experience in Financial Services preferred.

ARGO

2.8 Glassdoor

Founded in 1980, ARGO is a leader in mission-critical and analytical software. Financial services solutions include payment transaction processing, sales, service, and relationship management, and retail and commercial lending. Fraud solutions detect and prevent fraud across multiple channels at the point of presentment with proactive positive pay functionality, BSA/AML monitoring, and transaction/image analysis. Healthcare solutions address patient matching with biometric verification; duplicate record detection and prevention; care coordination, referrals, and risk mitigation; and patient financing/provider cash flow.

Founded in 1980

Richardson, Texas, USA

545 employees (35 in marketing)

www.argodata.com

31% recommend to a friend

36% CEO approval